CCK - BBA in Integrated Marketing Communications (IMC)

The Bachelor of Business Administration (B.B.A.) programme will help you develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions , equipping you with the necessary tools to obtain a position in any industry. B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. On successful completion of the BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS (IMC) Programme, the student will be awarded a Nationally recognised and Internationally accredited Bachelor Degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of the BBA IMC programme, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this module.

5 ( 2 ratings ) 88 students enrolled
Created on 2021-05-30 13:55:00 Last updated on 2021-12-02 07:09:17 English
What I will learn?

    B.B.A. INTEGRATED MARKETING COMMUNICATIONS (IMC) programme consists of 24 core modules ($86.00 per module) including the final year research project module.

    100% completion of all modules and assignments is required to be able to get certified in BBA IMC by EIU, Paris


    Please Click here for our Free Textbook Library Support

Courses for this degree
Lessons for this course
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  • 1.  Learners should possess a High School Diploma/Certificate or its equivalent qualification. 

    2.  Learners should possess proof of English language proficiency such as IELTS, TOEFL etc. (If the above-mentioned education is in English medium, then this requirement is automatically met)

    3.  Learners should possess a high level of motivation and self-discipline.

    4.  Learners must possess basic smartphone or computer operating knowledge and skills.

    Mature and high potential candidates without any previous educational qualifications will be considered on a case-by-case basis if they have a professional working experience in the managerial/supervisory roles. 


    1.  Education Certificates

    2.  Latest CV / Résumé

    3.  Personal Statement (500 words)

    4.  Passport Copy or any Government issued ID

    5.  Passport Size Photo (jpg. format)

    6.  EIU, Paris Application Form 

    Submit these documents through the 'VERIFICATION' tab in your dashboard

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Course Objective

The structure of this Degree Programme enables students to acquire the following knowledge and transferable skills:

1.  Establish a solid foundation in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practices.

2.  Demonstrate competent use of technology and information systems.

3.  To cultivate an individual who not only analyses but creates valuable solutions to the day-to-day struggles in an operation.

4.  To develop effective business communication skills.

5.  Develop the ability to critically analyze, evaluate, and solve business challenges and problems that may arise in the future.

6.  Develop an understanding of corporate responsibility in order to make better social and ethical decisions.

Personalised exercises & assessments are utilised throughout the programme to measure progress in learning. The student is expected to submit the assignments in the ASSIGNMENT SUBMISSION LESSON of each module for Grading. 

About the institution
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Ceylon Campus
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About institution


The Ceylon Campus started its journey in providing educational and training programs in the specified area of human skill development for college students and unemployment youth in North Western Province  for a decade ago which named as Human Development Institution company in 2010.

Ceylon Campus assists in bringing educational programmes in collaboration with European International University. Paris 

The European International University (EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

For more information about EIU-Paris Recognition and Accreditation, please visit



Student feedback
Average rating


James Grey

05:00:00 AM 2021-06-01

EIU has the credentials in creating knowledgeable students that are strong enough to deal with the real world and achieve goals in their lives


Rayo Musa

06:00:00 PM 2021-06-03

This experience has given me the opportunity to truly grow in my education, apply the theories taught in the courses to practical use in my personal business venture and aided my acceptance into a graduate program

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