The Bachelor of Business Administration (B.B.A.) programme will help you develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions , equipping you with the necessary tools to obtain a position in any industry. B.B.A. in Integrated Marketing Communications (MKT) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. On successful completion of the BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS (MKT) Programme, the student will be awarded a Nationally recognised and Internationally accredited Bachelor Degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of the BBA MKT programme, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this module.
B.B.A. INTEGRATED MARKETING COMMUNICATIONS (MKT) programme consists of 24 core modules ($86.00 per module) including the final year Capstone Research Project
100% completion of all modules and assignments submission is required to be able to get certified in BBA MKT by EIU, Paris
Start the course by buying the 1st module listed in COURSES FOR THIS DEGREE & finish the course by completing all the 24 modules.
FOR more INFORMATION ON PROGRAMME STRUCTURE, ACCREDITATION, GRADING, DEGREE AWARD AND OTHER DETAILS PLEASE VISIT pedagog.ac/ceyloncampus
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1. Learners should possess a High School Diploma/Certificate or its equivalent qualification.
2. Learners should possess proof of English language proficiency such as IELTS, TOEFL etc. (If the above-mentioned education is in English medium, then this requirement is automatically met)
3. Learners should possess a high level of motivation and self-discipline.
4. Learners must possess basic smartphone or computer operating knowledge and skills.
Mature and high potential candidates without any previous educational qualifications will be considered on a case-by-case basis if they have a professional working experience in the managerial/supervisory roles.
THE FOLLOWING DOCUMENTS ARE REQUIRED FOR ENROLMENT TO BBA MKT:
1. Education Certificates
2. Latest CV / Résumé
3. Personal Statement (500 words)
4. Passport Copy or any Government issued ID
5. Passport Size Photo (jpg. format)
6. EIU, Paris Application Form (
6. EIU, Paris Application Form (download from Institution Verification Tab in your dashboard)
SUBMIT THESE DOCUMENTS THROUGH THE 'INSTITUTION VERIFICATION' TAB IN YOUR DASHBOARD
The structure of this Degree Programme enables students to acquire the following knowledge and transferable skills:
1. Establish a solid foundation in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practices.
2. Demonstrate competent use of technology and information systems.
3. To cultivate an individual who not only analyses but creates valuable solutions to the day-to-day struggles in an operation.
4. To develop effective business communication skills.
5. Develop the ability to critically analyze, evaluate, and solve business challenges and problems that may arise in the future.
6. Develop an understanding of corporate responsibility in order to make better social and ethical decisions.
Personalised exercises & assessments are utilised throughout the programme to measure progress in learning. The student is expected to submit the assignments in the ASSIGNMENT SUBMISSION LESSON of each module for Grading.
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EIU has the credentials in creating knowledgeable students that are strong enough to deal with the real world and achieve goals in their lives
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This experience has given me the opportunity to truly grow in my education, apply the theories taught in the courses to practical use in my personal business venture and aided my acceptance into a graduate program
Dr. Mr Joel Farnwsorthsss
A comprehensive look at both the creation of organisation/business strategy and how, once created a strategy is best implemented. Essentially a module from the European International University's MBA programme this is available as a separate purchase for those who wish to focus their learning on creation and implementation of strategic intent. With detailed coverage of the topic, this online offering is delivered in 30 sections and needs approximately 25 hours of learning time. Designed over a six month period in 2019, it is an up to date summary of what we have learned about creating and (more importantly) delivering strategic intentions to successfully progress any organisation.
Mr. Robert Brand
The project management course covers the best practices of modern project management.
Dr. Mr Joel Farnwsorthsss
A comprehensive look at best practice in both leadership and people management. The fundamental start point is that Leadership is different from Management and, although almost all agree to this, research continues to show that businesses and organisations are struggling to identify and use these differences effectively. Business results are suffering as a result. Taken from the European University's MBA programme, this online offering is provided in 30 sections and involves approximately 25 hours of learning. Designed over a six month period in 2019 it brings together much that we have learned on impactive leadership as opposed to effective management!!
Dr. Katina Grigoraskos
This course is designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree course as it offers you a measure of control and autonomy over what you learn. It gives you an opportunity to confirm, clarify, pursue – or even discover –new aspects of a subject or topic you are interested in.
Dr. Mr Joel Farnwsorthsss
A comprehensive look at the progress made and best practices now used increasingly in mainstream HR services that impact business success. The programme covers the moves made from HR's administrative roots to strategic business partner and now the intentions to become a predictive contributor to future business/organisation success. Progress has not been smooth - much more disjointed than we would have liked - but what has emerged (and continues to evolve) are a number of key service deliverables that impact business progress and that set the scene for HR capabilities and deliverables going forward. Taken for the European International Universitiy's MBA programme, this offering is designed in 30 learning sections that require approximately 25 hours of learning.
A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.