Integrated Market Communication is a way for a company to ensure that it delivers a constant message to its customers, employees, stakeholders, and the public through all marketing channels. In two today’s world it is important that a company ensures that it’s branding is consistent with its values and mission. This module will help learners to understand the necessary strategies to create an integrated marketing platform for a company.
1. Introduction to Integrated Marketing
2. Integrated Marketing Strategies
3. Consumers and Company’s Image
4. Marketing Strategies and Plans
5. Importance of Surveys
6. Keeping a Consistent Message
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define integrated marketing terms
2. Discuss customer surveys
3. Clarify a company’s marketing strategies
4. Identify potential inconsistencies in marketing plan
5. Develop integrated marketing strategies
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Mr. Robert Brand
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In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
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