BBA (Top-Up) in Integrated Marketing Communications (IMC)

Those who have earned a recognised diploma in business/management field can join the B.B.A (Top-up) programme and receive a full bachelor degree i.e BBA in IMC in one year. Bachelor of Business Administration (B.B.A.) in Integrated Marketing Communications (IMC) (Top-Up) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communications. On successful completion of BACHELOR OF BUSINESS ADMINISTRATION (Top-Up) IN INTEGRATED MARKETING COMMUNICATIONS, the student will be awarded a Nationally recognised and Internationally accredited BBA Degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of BBA (Top-Up) Integrated Marketing Communications, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this degree programme..

5 ( 1 ratings ) 29 students enrolled
Created on 2021-08-16 14:51:38 Last updated on 2021-10-28 03:06:47 English
What I will learn?

    BBA (Top-Up) IN INTEGRATED MARKETING COMMUNICATIONS programme consists of 8 core modules including the  research project module as listed below. 

    100% completion of all modules and assignments submission therein is required to be able to get certified in BBA IMC.

    Start the programme by enrolling (purchasing) through the link attached to the first module below ie MKT310 Marketing Image Branding and Recognition

    You can complete the course by enrolling in the successive modules through links lesson provided in your ongoing module.

    Please Click here for our Free Textbook Library Support

    1.       MKT310 Marketing Image Branding and Recognition
    This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.

    2.       MKT320 Social Media Management
    This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.

    3.       MKT330 Integrated Marketing Communication
    This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.

    4.       MKT340 Digital Marketing
    This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.

    5.       MKT350 Consumer Behaviour Outline
    Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.

    6.       MKT360 Sales Management
    This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.

    7.       MKT370 Marketing Research & Analysis
    Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.

    8.       MKT380 Integrated Marketing Communications Capstone Project
    This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.


Lessons for this course
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    • Applicant should possess a recognised Diploma in business or management, or any other related field.
    • Applicant should possess proof of English language proficiency such as IELTS (5.5 or its equivalent), TOEFL or pass EIU's English Proficiency test. (If the above mentioned diploma is in 'English Medium', then this requirement is automatically met).
    • Applicant should possess a high level of motivation and self-discipline.
    • Applicant should possess a basic smartphone or computer operating knowledge and skills.
    • Mature Entry Option (to be considered on case-by-case basis, and only applicable to mature adults/professionals), especially if they have a professional working experience in the managerial/supervisory roles.


    • Education Certificates
    • Latest CV / Résumé
    • Personal Statement (500 words)
    • Passport Copy or any Government issued ID
    • Passport Size Photo (jpg. format)
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Course Objective

BBA (Top-Up) is a specialized degree programme by Pedagog Business Studies certified by  European International University, Paris

This degree programme is for those who have earned a recognized diploma in business/management field. So, you can receive a full bachelor degree i.e. BACHELOR OF BUSINESS ADMINISTRATION in INTEGRATED MARKETING COMMUNICATIONS (IMC) in one year only.

The structure of this Degree Programme enables students to acquire the following knowledge and transferable skills:

  • To create an individual who has a deep and passionate understanding of the business world.
  • To cultivate an individual who not only analyses but creates valuable solutions to the day to day struggles in an operation.
  • To initiate an entrepreneur mindset and create a unique and profitable path.
  • Demonstrate competent use of technology and information systems.
  • Understand business industries and be able to make effective decisions.
  • Develop strong oral and written communication skills that will enable an individual to effectively communicate.
  • Develop an understanding of corporate responsibility in order to make better social and ethical decisions.

Personalised exercises & assessments are utilised throughout the programme to measure progress in learning. The student is expected to submit the assignments in the ASSESSMENT SUBMISSION LESSON of each module for Grading. 


About the institution
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Pedagog BBA (Top Up)
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About institution
The Pedagog Platform is an educators created and managed e-learning & business Studies platform which brings revolution in the global education industry targeting all segments and age groups of students including  professional skills based courses to degrees.


Clarification about EIU Recognition and Accreditation

EIU-Paris, is incorporated as a private, independent, higher education establishment, duly approved by the Ministry of HigherEducation, Research, and Innovation in Paris, France. However, we have always maintained that we are NOT a NATIONALLY ACCREDITED institution in France as we do NOT deliver the French National Curricula, nor do we offer courses or programmes in French medium to French students. Our focus has been and always will be international students (from all over the world), and we deliver and assess all courses/programmes in the English language only.

Since EIU’s main focus is to offer international programmes to international students, and since we deliver all courses and programmes in the English language, we prioritized getting institutional accreditation from an international body called the Accreditation Service for International Schools, Colleges, and Universities (ASIC), United Kingdom. EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. EIU has also obtained accreditation candidacy status, and is currently pursuing accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

Additionally, we are further audited and quality assured by internationally acclaimed bodies such as QS, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

In regards to acceptance of the above-mentioned recognition and accreditation by institutions in other countries and/or by governments of different nations, IT WOULD DEPEND PURELY ON THEM and their evaluation of EIU and its existing accreditation and professional membership and license. Obviously, most governments prefer to readily recognize “NATIONALLY ACCEPTED” INSTITUTIONS only – but there are exceptions of course – where an excellent institution such as EIU – could be evaluated on case-by-case basis, and accepted by wide range of institutions (for study progression), or by employers, or even by public sector/government/ civil services. However, EIU does NOT guarantee any such recognition nor acceptance as this is a subjective decision of respective individual, organization, or country.

The Pedagog Platform is the blockchain-based part of MASSIVE OPEN ONLINE COURSES (MOOC++), The platform considers principles of learning from COGNITIVE PSYCHOLOGY, emphasizes academic honesty & integrity through its proof of study protocol, & provides optimized UX through self-executing smart contracts to enable learners to earn verified Nationally Recognized and Internationally Accredited certifications along with skills based certifications.

When we say its an ''Educators created'' platform we want to emphasise that we have an aim to make ''Education'' reach masses at the most affordable costs to learners .

DISHONESTY DUE TO SOCIAL PRESSURE LEADING TO DESPERATE UNETHICAL PRACTICES IN EDUCATION - Huge problem with people, even at top level, buying and using fake degrees – they are desperate because a) they are too busy with work and/or family (not enough time), yet they have the money (successful in career), they have the desire (they know that education is their ticket to further personal and professional success), hence desperate for certification and resort to illegal / unethical means of obtaining qualifications b) traditional models of education are not able to accommodate such learners – they are often inflexible, and too structured, hence pose difficulty to such busy professionals

COMMERCIALIZATION OF EDUCATION HAS RUINED YOUNG PEOPLE WITH HEAVY LOANS BEFORE LIFE EVEN STARTS FOR THEM - Traditional education comes at very high cost – which even successful working professional may find it difficult to cope with due to having so many existing expenses, majority of which would often be the family. Blockchain based learning platform could level the playing field and allow more people learn and earn qualifications at  highly affordable pricings.

TRADITIONAL EDUCATION IS OVERLY RIGID, HENCE DIFFICULT TO PERSONALIZE IN MASSSIVE SCALE -There are so many others physical and social-psychological barriers in accessing traditional education that are confined to specific infrastructure (geographical limitations), as well as confinements in terms of heavy reliance on rigid structures that are often not conducive for learning and/or the running of the business of education

TRADITIONAL EDUCATION DOES NOT EMPOWER LEARNERS – INSTEAD IT CONTROLS, IF NOT SHAPE LEARNERS INTO A PRE-DETERMINED MOLD (AND WE WONDER WHY IT’S HARD TO FIND CREATIVE INDIVIDUALS FROM THE SCHOOLING SYSTEMS WORLDWIDE) - Traditional education has been predominantly PRESCRIPTIVE – people are told what to learn, why to learn, and how to learn – on complete contrast – The Pedagog Online platform places full responsibility and power in the hands of learners – learners will make informed decisions about courses to be selected and studied either to upgrade themselves, prepare for a career, or change from one career to another.

EIU-Paris, is incorporated as a private, independent, higher education establishment, duly approved by the Ministry of Higher Education, Research, and Innovation in Paris, France. However, we have always maintained that we are NOT a NATIONALLY ACCREDITED institution in France as we do NOT deliver the French National Curricula, nor do we offer courses or programmes in French medium to French students. Our focus has been and always will be international students (from all over the world), and we deliver and assess all courses/programmes in the English language only.

Student feedback
Average rating


Elina kaur

05:00:00 AM 2021-10-01

I want to enter into marketing and this course teaches about communication, marketing, digital marketing, management , and is a mix of various subjects so overall it can widen the horizon & an international degree as well!

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