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Those who have earned a recognised diploma in business/management field can join the B.B.A (Top-up) programme and receive a full bachelor degree i.e BBA in IMC in one year. Bachelor of Business Administration (B.B.A.) in Integrated Marketing Communications (IMC) (Top-Up) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communications. On successful completion of BACHELOR OF BUSINESS ADMINISTRATION (Top-Up) IN INTEGRATED MARKETING COMMUNICATIONS, the student will be awarded a Nationally recognised and Internationally accredited BBA Degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of BBA (Top-Up) Integrated Marketing Communications, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this degree programme..
BBA (Top-Up) IN INTEGRATED MARKETING COMMUNICATIONS programme consists of 8 core modules including the research project module as listed below.
100% completion of all modules and assignments submission therein is required to be able to get certified in BBA IMC.
Start the programme by enrolling (purchasing) through the link attached to the first module below ie MKT310 Marketing Image Branding and Recognition
You can complete the course by enrolling in the successive modules through links lesson provided in your ongoing module.
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Image Branding and Recognition
This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
MKT320 Social Media
This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
Research & Analysis
Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
MKT380 Integrated Marketing Communications Capstone Project
This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.
SUBMIT THE FOLLOWING DOCUMENTS VIA E-MAIL TO email@example.com
This degree programme is for those who have earned a recognized diploma in business/management field. So, you can receive a full bachelor degree i.e. BACHELOR OF BUSINESS ADMINISTRATION in INTEGRATED MARKETING COMMUNICATIONS (IMC) in one year only.
The structure of this Degree Programme enables students to acquire the following knowledge and transferable skills:
Personalised exercises & assessments are utilised throughout the programme to measure progress in learning. The student is expected to submit the assignments in the ASSESSMENT SUBMISSION LESSON of each module for Grading.
FOR more INFORMATION ON PROGRAMME STRUCTURE, ACCREDITATION, GRADING, DEGREE AWARD AND OTHER DETAILS PLEASE VISIT pedagog.ac/bbatopup
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I want to enter into marketing and this course teaches about communication, marketing, digital marketing, management , and is a mix of various subjects so overall it can widen the horizon & an international degree as well!
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Mr. Robert Brand
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Dr. Katina Grigoraskos
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A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.
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