Marketing Image Branding and recognition is an approach that companies take to develop their brands’ identify over a course of time. This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. This module will focus on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
1. Introduction to Marketing Image Branding and Recognition
2. Brand Recognition and Goal Setting
3. Brand Appeal
4. Marketing Brand and Recognition Strategies
5. Brand Identity
6. Brand Image
·
Learners should possess a high level of
motivation and self-discipline.
·
Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module learners will be able to:
1. Identify marketing image branding and recognition
2. Determine key business goals
3. Define brands appeal to customers
4. Determine appropriate marketing strategy
5. Develop a brand comparative analysis
EIU-Paris is an internationally
accredited by the Accreditation Service for International Schools, Colleges and
Universities (ASIC). EIU is accredited with Premier University status by ASIC,
UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member
of the CHEA International Quality Group (CIQG) in the USA and is listed in
their International Directory. It is also a member of the British Quality
Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA)
and an institutional member of European Distance and E-Learning Network (EDEN).
EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.
More info : https://eiu.ac/recognition-and-accreditation/
mJ
muller J
02:00:00 AM 2021-07-15
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European International University - Paris
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