Marketers use strategies to attract consumers to their products and services, and marketers need to understand why consumer respond to these strategies. Consumer behavior is the study of understanding the way consumer act and respond in a certain manner, and an awareness of the behavior principles to developing effective marketing strategies.
1. Introduction to Consumer Behavior
2. Consumer Behavioral Factors
3. Influence of Branding, packaging and Labelling
4. Channel and Logistics
5. Product Placement
6. Effective versus Ineffective Advertisement
·
Learners should possess a high level of
motivation and self-discipline.
·
Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module a student will be able to:
1. Define consumer behavior terms.
2. Gain an understanding of how consumers make choices.
3. Discuss consumer influences on product placement, advertisements, pricing, and
distributions channels.
4. Identify environmental factors that influence consumer decisions.
EIU-Paris is an internationally
accredited by the Accreditation Service for International Schools, Colleges and
Universities (ASIC). EIU is accredited with Premier University status by ASIC,
UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member
of the CHEA International Quality Group (CIQG) in the USA and is listed in
their International Directory. It is also a member of the British Quality
Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA)
and an institutional member of European Distance and E-Learning Network (EDEN).
EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.
More info : https://eiu.ac/recognition-and-accreditation/
European International University - Paris
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