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BBA (Top-Up) Integrated Marketing Communications MODULE-2 : MKT320 Social Media Management

Social media management is an important part of 21st century marketing. A social media manager can receive instant feedback from their targeted audience, and it is important that social media marketer promote a consistent message to the public. This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.

0 ( 0 ratings ) 137 students enrolled
Reviewed on 2021-05-19 12:31:41 Last updated on 2024-12-19 01:42:30 English
What I will learn?

    1. Introduction to Social Media Marketing

    2. Social Media Marketing and Consistent Branding

    3. Content Analytics

    4. Social Media Strategies

    5. Target Market and Social Media Content


Lessons for this course
1 Units
  •     MKT320 Social Media Management Outline 0
  •     Handbook of Social Media Management- Value Chain and Business Models 0
  •     MKT320 Social Media Management - Assessment 0
  •     MKT320 Social Media Management Assessment 1. Submission 0
  •     MKT320 Social Media Management Assessment 2. Submission 0
  •     MKT320 Social Media Management Assessment 3. Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define social media terms

2. Understand the important of consistent brand image

3. Compare social media analytics between social media site

4. Assess important factors in social media management

About the institution
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European International University - Africa
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About institution


EIU-Paris is an internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

More info : https://eiu.ac/recognition-and-accreditation/




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