Marketing Research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data in order to understand if there is a need for a new product or product modification. This module will help the student better understand the techniques used by market researchers to analyze the markets.
1. Introduction to Marketing Research & Analysis
2. Market Research and Market Techniques
3. Primary and Secondary Research
4. Market Research and Limitations
5. Data Collection and Data Analysis
6. Types of Data
·
Learners should possess a high level of
motivation and self-discipline.
·
Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define market research terms
2. Describe market research techniques used to analysis the market
3. Explain the pros and cons of alternative marketing strategies
4. Classify data as either primary or secondary
5. Demonstrate awareness of marketing biasness in data collection and data analysis
6. Develop a basic marketing research survey
EIU-Paris is an internationally
accredited by the Accreditation Service for International Schools, Colleges and
Universities (ASIC). EIU is accredited with Premier University status by ASIC,
UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member
of the CHEA International Quality Group (CIQG) in the USA and is listed in
their International Directory. It is also a member of the British Quality
Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA)
and an institutional member of European Distance and E-Learning Network (EDEN).
EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.
More info : https://eiu.ac/recognition-and-accreditation/
European International University - Paris
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