This module develops a learner’s insight of the digital marketing world. Digital Marketing is any set of technological activities and processes used for creating, communicating, delivering, and exchanging of information that adds to returning customers, potential customers, clients, and the public. This module covers topics such as Mobile Search Engine, Integrated Marketing Strategies and Marketing Plans.
1. Introduction to Digital Marketing
2. Integrated Marketing Strategies
3. Digital Marketing Strategies
4. Mobile Search Engine
5. Digital Marketing Plans
6. The Value of Digital Marketing
·
Learners should possess a high level of
motivation and self-discipline.
·
Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define Integrated Marketing terms
2. Understand important Digital Marketing channels in advertising
3. Construct comprehensive Digital Marketing strategies and plans
4. Analyze Digital Marketing analytics
5. Develop a Digital marketing plan
EIU-Paris is an internationally
accredited by the Accreditation Service for International Schools, Colleges and
Universities (ASIC). EIU is accredited with Premier University status by ASIC,
UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member
of the CHEA International Quality Group (CIQG) in the USA and is listed in
their International Directory. It is also a member of the British Quality
Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA)
and an institutional member of European Distance and E-Learning Network (EDEN).
EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.
More info : https://eiu.ac/recognition-and-accreditation/
European International University - Paris
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