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The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions , equipping you with the necessary tools to obtain a position in any industry. B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. On successful completion of the BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS (IMC) Programme, the student will be awarded a Nationally recognised and Internationally accredited degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of the BBA FINANCE programme, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this course.
B.B.A. INTEGRATED MARKETING COMMUNICATIONS programme consists of 24 core modules including the final year research project module as listed below.
100% completion of all modules and assessments therein is required to be able to get certified in BBA IMC.
Start the programme by enrolling (purchasing) through the link attached to the first module below ie BUS110 Business Communication.
You can complete the course by enrolling in the successive modules through links provided in your ongoing module.
Business Communication (Please click this link to Begin the
course by enrolling in this first module)
This module will teach learners how to effectively communicate in the business world and how to create professional presentations that will win over an audience.
This module will develop learners’ management skills by building his/her knowledge of controlling and dealing with the business processes used to run an organisation or company.
Accounting Principles I
This module will develop a learner’s understanding of accounting fundamentals and basic financial statements.
In this module, the student will learn how to develop, market, and implement e-commerce strategies.
Principles of Economics
This module will dive into economic fundamental activities such as distribution, exchange, production, and consumption.
Principles of Finance
This module will help the student further gain the necessary skills to analyse financial statements and begin to understand how to make sound financial plans and decisions.
Principles of Marketing
This module will also help learners understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.
Human Resource Management
This module will help to develop the student’s ability to effectively lead, motivate, communicate and organize the skills that they need to manage HR relationships within a company.
Accounting Principles II
This module takes a deeper look into accounting by diving deeper into financial statements and accounting ratios.
This module will enable learners to understand the managing intricacies of how to plan, control, and organize international operations.
The entrepreneurship module explores how a learner can plan, organize and develop a new product or service in order to create a new business venture.
Sustainable Business Practices
This course develops awareness of sustainability in the business world and how each individual company should do its part to contribute to the well-being of the environment.
This module develops the learner’s ability to accurately construct, analyse, and interpret financial reports.
Logistics and Supply Chain Management
Logistics is the process of managing, planning, and facilitating the flow of products within a supply chain and this module will help the learner to uncover the inner workings of logistics for a company.
After completing this module, learners will possess the necessary skills to market products internationally.
Business Information Management
This module shows the learner how to use business management technology software in the business world. It will also introduce the learner to important information management software and applications that are regularly used in business.
17. MKT310 Marketing
Image Branding and Recognition
This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
18. MKT320 Social Media
This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.
19. MKT330 Integrated
This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.
20. MKT340 Digital
This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.
21. MKT350 Consumer
Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.
22. MKT360 Sales
This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.
23. MKT370 Marketing
Research & Analysis
Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.
24. MKT380 Integrated
Marketing Communications Capstone Project
This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.
1. Learners should possess a High School Diploma/Certificate or its equivalent qualification.
2. Learners should possess proof of English language proficiency such as IELTS, TOEFL etc. (If the above-mentioned education is in English medium, then this requirement is automatically met)
3. Learners should possess a high level of motivation and self-discipline.
4. Learners must possess basic smartphone or computer operating knowledge and skills.
Mature and high potential candidates without any previous educational qualifications will be considered on a case-by-case basis if they have a professional working experience in the managerial/supervisory roles.
SUBMIT THE FOLLOWING DOCUMENTS VIA E-MAIL TO firstname.lastname@example.org
1. Education Certificates
2. Latest CV / Résumé
3. Personal Statement (500 words)
4. Passport Copy
5. Passport Size Photo (jpg. format)
The structure of this Degree Programme enables students to acquire the following knowledge and transferable skills:
1. Establish a solid foundation in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practices.
2. Demonstrate competent use of technology and information systems.
3. To cultivate an individual who not only analyses but creates valuable solutions to the day-to-day struggles in an operation.
4. To develop effective business communication skills.
5. Develop the ability to critically analyze, evaluate, and solve business challenges and problems that may arise in the future.
6. Develop an understanding of corporate responsibility in order to make better social and ethical decisions.
Personalised exercises & assessments are utilised throughout the programme to measure progress in learning. The student is expected to submit the assignments in the ASSESSMENT SUBMISSION LESSON of each module for Grading.
FOR more INFORMATION ON PROGRAMME STRUCTURE, ACCREDITATION, GRADING, DEGREE AWARD AND OTHER DETAILS PLEASE VISIT pedagog.ac/bba
05:00:00 AM 2021-06-01
EIU has the credentials in creating knowledgeable students that are strong enough to deal with the real world and achieve goals in their lives
06:00:00 PM 2021-06-03
This experience has given me the opportunity to truly grow in my education, apply the theories taught in the courses to practical use in my personal business venture and aided my acceptance into a graduate program
A comprehensive look at both the creation of organisation/business strategy and how, once created a strategy is best implemented. Essentially a module from the European International University's MBA programme this is available as a separate purchase for those who wish to focus their learning on creation and implementation of strategic intent. With detailed coverage of the topic, this online offering is delivered in 30 sections and needs approximately 25 hours of learning time. Designed over a six month period in 2019, it is an up to date summary of what we have learned about creating and (more importantly) delivering strategic intentions to successfully progress any organisation.
Mr. Robert Brand
The project management course covers the best practices of modern project management.
A comprehensive look at best practice in both leadership and people management. The fundamental start point is that Leadership is different from Management and, although almost all agree to this, research continues to show that businesses and organisations are struggling to identify and use these differences effectively. Business results are suffering as a result. Taken from the European University's MBA programme, this online offering is provided in 30 sections and involves approximately 25 hours of learning. Designed over a six month period in 2019 it brings together much that we have learned on impactive leadership as opposed to effective management!!
Dr. Katina Grigoraskos
This course is designed to develop skills in designing, conducting and evaluating action research in the context of management practice.
A comprehensive look at the progress made and best practices now used increasingly in mainstream HR services that impact business success. The programme covers the moves made from HR's administrative roots to strategic business partner and now the intentions to become a predictive contributor to future business/organisation success. Progress has not been smooth - much more disjointed than we would have liked - but what has emerged (and continues to evolve) are a number of key service deliverables that impact business progress and that set the scene for HR capabilities and deliverables going forward. Taken for the European International Universitiy's MBA programme, this offering is designed in 30 learning sections that require approximately 25 hours of learning.
A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.
Welcome to Pedagog! I'm Lexi, the Pedagog Support bot 🤖