BBA in Integrated Marketing Communications

The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions , equipping you with the necessary tools to obtain a position in any industry. B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. On successful completion of the BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS (IMC) Programme, the student will be awarded a Nationally recognised and Internationally accredited degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of the BBA FINANCE programme, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this course.

5 ( 2 ratings ) 18 students enrolled
Created on 2021-05-30 13:55:00 Last updated on 2021-06-21 04:56:51 English
What i will learn?
  • B.B.A. INTEGRATED MARKETING COMMUNICATIONS programme consists of 24 core modules including the final year research project module as listed below. 

    100% completion of all modules and assessments therein is required to be able to get certified in BBA IMC.

    Start the programme by enrolling (purchasing) through the link attached to the first module below ie BUS110 Business Communication.

    You can complete the course by enrolling in the successive modules through links provided in your ongoing module.

    FIRST YEAR

    1.          BUS110 Business Communication  (Please click this link to Begin the course by enrolling in this first module) 
    This module will teach learners how to effectively communicate in the business world and how to create professional presentations that will win over an audience.

    2.          MGT120 Managing Business
    This module will develop learners’ management skills by building his/her knowledge of controlling and dealing with the business processes used to run an organisation or company.

    3.          ACC130 Accounting Principles I
    This module will develop a learner’s understanding of accounting fundamentals and basic financial statements.

    4.          BUS140 E-Commerce
    In this module, the student will learn how to develop, market, and implement e-commerce strategies.

    5.          ECO150 Principles of Economics
    This module will dive into economic fundamental activities such as distribution, exchange, production, and consumption.

    6.          FIN160 Principles of Finance
    This module will help the student further gain the necessary skills to analyse financial statements and begin to understand how to make sound financial plans and decisions.

    7.          MKT170 Principles of Marketing
    This module will also help learners understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.

    8.          HRM180 Human Resource Management
    This module will help to develop the student’s ability to effectively lead, motivate, communicate and organize the skills that they need to manage HR relationships within a company.

    SECOND YEAR

    9.          ACT210 Accounting Principles II
    This module takes a deeper look into accounting by diving deeper into financial statements and accounting ratios.

    10.       MGT220 Operations Management
    This module will enable learners to understand the managing intricacies of how to plan, control, and organize international operations.

    11.       BUS230 Entrepreneurship
    The entrepreneurship module explores how a learner can plan, organize and develop a new product or service in order to create a new business venture.

    12.       BUS240 Sustainable Business Practices
    This course develops awareness of sustainability in the business world and how each individual company should do its part to contribute to the well-being of the environment.

    13.       FIN250Financial Reporting
    This module develops the learner’s ability to accurately construct, analyse, and interpret financial reports.

    14.       MGT260 Logistics and Supply Chain Management
    Logistics is the process of managing, planning, and facilitating the flow of products within a supply chain and this module will help the learner to uncover the inner workings of logistics for a company.

    15.       MKT270 Cross-Cultural Marketing
    After completing this module, learners will possess the necessary skills to market products internationally.

    16.       MGT280 Business Information Management
    This module shows the learner how to use business management technology software in the business world. It will also introduce the learner to important information management software and applications that are regularly used in business.

    THIRD YEAR

    17.       MKT310 Marketing Image Branding and Recognition
    This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. It focuses on topics such as positive branding, brand identity, brand image, and branding marketing strategies.

    18.       MKT320 Social Media Management
    This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.

    19.       MKT330 Integrated Marketing Communication
    This module will help a student to learn the necessary strategies to create an integrated marketing platform for a company.

    20.       MKT340 Digital Marketing
    This module develops a student’s insight into the digital marketing world. It covers topics such as digital marketing strategies and digital marketing analytics.

    21.       MKT350 Consumer Behaviour Outline
    Consumer behaviour is the study of understanding why consumer act and respond in a certain manner and an awareness of the behaviour principles to developing effective marketing strategies.

    22.       MKT360 Sales Management
    This module will help students understand the process behind managing sales. It focuses on topics such as setting sales objectives, managing customers, and how to align sales goals with the costumers’ needs.

    23.       MKT370 Marketing Research & Analysis
    Marketing research encompasses multiple techniques from collecting direct consumer data to both qualitative and quantitative analysis of data. This module will help students better understand the techniques used by market researchers to analyse the markets.

    24.       MKT380 Integrated Marketing Communications Capstone Project
    This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.

     

                


Lessons for this course
0 Units
Requirements
  • 1.    Learners should possess a High School Diploma/Certificate or its equivalent qualification. 

    2.  Learners should possess proof of English language proficiency such as IELTS, TOEFL etc. (If the above-mentioned education is in English medium, then this requirement is automatically met)

    3.    Learners should possess a high level of motivation and self-discipline.

    4.    Learners must possess basic smartphone or computer operating knowledge and skills.

    Mature and high potential candidates without any previous educational qualifications will be considered on a case-by-case basis if they have a professional working experience in the managerial/supervisory roles.

    SUBMIT THE FOLLOWING DOCUMENTS VIA E-MAIL TO hello@pedagog.ac

    1.   Education Certificates

    2.   Latest CV / Résumé

    3.   Personal Statement (500 words)

    4.   Passport Copy

    5.   Passport Size Photo (jpg. format)

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Course Objective

The structure of this Degree Programme enables students to acquire the following knowledge and transferable skills:

1.  Establish a solid foundation in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practices.

2.    Demonstrate competent use of technology and information systems.

3.    To cultivate an individual who not only analyses but creates valuable solutions to the day-to-day struggles in an operation.

4.    To develop effective business communication skills.

5.   Develop the ability to critically analyze, evaluate, and solve business challenges and problems that may arise in the future.

6.    Develop an understanding of corporate responsibility in order to make better social and ethical decisions.

Personalised exercises & assessments are utilised throughout the programme to measure progress in learning. The student is expected to submit the assignments in the ASSESSMENT SUBMISSION LESSON of each module for Grading. 

FOR more INFORMATION ON PROGRAMME STRUCTURE, ACCREDITATION, GRADING, DEGREE AWARD AND OTHER DETAILS PLEASE VISIT  pedagog.ac/bba

About the institution
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About institution
The Pedagog Platform is an educators created and managed e-learning & business Studies platform which brings revolution in the global education industry targeting all segments and age groups of students including from professional skills based courses to degrees.



IMPORTANT DISCLAIMER:

Clarification about EIU Recognition and Accreditation

EIU-Paris, is incorporated as a private, independent, higher education establishment, duly approved by the Ministry of HigherEducation, Research, and Innovation in Paris, France. However, we have always maintained that we are NOT a NATIONALLY ACCREDITED institution in France as we do NOT deliver the French National Curricula, nor do we offer courses or programmes in French medium to French students. Our focus has been and always will be international students (from all over the world), and we deliver and assess all courses/programmes in the English language only.

Since EIU’s main focus is to offer international programmes to international students, and since we deliver all courses and programmes in the English language, we prioritized getting institutional accreditation from an international body called the Accreditation Service for International Schools, Colleges, and Universities (ASIC), United Kingdom. EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. EIU has also obtained accreditation candidacy status, and is currently pursuing accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

Additionally, we are further audited and quality assured by internationally acclaimed bodies such as QS, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

In regards to acceptance of the above-mentioned recognition and accreditation by institutions in other countries and/or by governments of different nations, IT WOULD DEPEND PURELY ON THEM and their evaluation of EIU and its existing accreditation and professional membership and license. Obviously, most governments prefer to readily recognize “NATIONALLY ACCEPTED” INSTITUTIONS only – but there are exceptions of course – where an excellent institution such as EIU – could be evaluated on case-by-case basis, and accepted by wide range of institutions (for study progression), or by employers, or even by public sector/government/ civil services. However, EIU does NOT guarantee any such recognition nor acceptance as this is a subjective decision of respective individual, organization, or country.


The Pedagog Platform is the blockchain-based part of MASSIVE OPEN ONLINE COURSES (MOOC++), The platform considers principles of learning from COGNITIVE PSYCHOLOGY, emphasizes academic honesty & integrity through its proof of study protocol, & provides optimized UX through self-executing smart contracts to enable learners to earn verified Nationally Recognized and Internationally Accredited certifications along with skills based certifications.


When we say its an ''Educators created'' platform we want to emphasise that we have an aim to make ''Education'' reach masses at the most affordable costs to learners .

DISHONESTY DUE TO SOCIAL PRESSURE LEADING TO DESPERATE UNETHICAL PRACTICES IN EDUCATION - Huge problem with people, even at top level, buying and using fake degrees – they are desperate because a) they are too busy with work and/or family (not enough time), yet they have the money (successful in career), they have the desire (they know that education is their ticket to further personal and professional success), hence desperate for certification and resort to illegal / unethical means of obtaining qualifications b) traditional models of education are not able to accommodate such learners – they are often inflexible, and too structured, hence pose difficulty to such busy professionals


COMMERCIALIZATION OF EDUCATION HAS RUINED YOUNG PEOPLE WITH HEAVY LOANS BEFORE LIFE EVEN STARTS FOR THEM - Traditional education comes at very high cost – which even successful working professional may find it difficult to cope with due to having so many existing expenses, majority of which would often be the family. Blockchain based learning platform could level the playing field and allow more people learn and earn qualifications at  highly affordable pricings.


TRADITIONAL EDUCATION IS OVERLY RIGID, HENCE DIFFICULT TO PERSONALIZE IN MASSSIVE SCALE -There are so many others physical and social-psychological barriers in accessing traditional education that are confined to specific infrastructure (geographical limitations), as well as confinements in terms of heavy reliance on rigid structures that are often not conducive for learning and/or the running of the business of education


TRADITIONAL EDUCATION DOES NOT EMPOWER LEARNERS – INSTEAD IT CONTROLS, IF NOT SHAPE LEARNERS INTO A PRE-DETERMINED MOLD (AND WE WONDER WHY IT’S HARD TO FIND CREATIVE INDIVIDUALS FROM THE SCHOOLING SYSTEMS WORLDWIDE) - Traditional education has been predominantly PRESCRIPTIVE – people are told what to learn, why to learn, and how to learn – on complete contrast – The Pedagog Online platform places full responsibility and power in the hands of learners – learners will make informed decisions about courses to be selected and studied either to upgrade themselves, prepare for a career, or change from one career to another.


EIU-Paris, is incorporated as a private, independent, higher education establishment, duly approved by the Ministry of Higher Education, Research, and Innovation in Paris, France. However, we have always maintained that we are NOT a NATIONALLY ACCREDITED institution in France as we do NOT deliver the French National Curricula, nor do we offer courses or programmes in French medium to French students. Our focus has been and always will be international students (from all over the world), and we deliver and assess all courses/programmes in the English language only.

Student feedback
Average rating
5

JG

James Grey


05:00:00 AM 2021-06-01

EIU has the credentials in creating knowledgeable students that are strong enough to deal with the real world and achieve goals in their lives

RM

Rayo Musa


06:00:00 PM 2021-06-03

This experience has given me the opportunity to truly grow in my education, apply the theories taught in the courses to practical use in my personal business venture and aided my acceptance into a graduate program



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  • 0 Units
  • Full lifetime access
  • Access on mobile



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