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BBA Integrated Marketing Communications MODULE-17: MKT310 Marketing Image Branding and Recognition

Marketing Image Branding and recognition is an approach that companies take to develop their brands’ identify over a course of time. This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. This module will focus on topics such as positive branding, brand identity, brand image, and branding marketing strategies.

5 ( 1 ratings ) 23 students enrolled
Reviewed on 2021-05-19 11:54:20 Last updated on 2024-03-03 06:22:09 English
What I will learn?

    1. Introduction to Marketing Image Branding and Recognition

    2. Brand Recognition and Goal Setting

    3. Brand Appeal

    4. Marketing Brand and Recognition Strategies

    5. Brand Identity

    6. Brand Image


Lessons for this course
1 Units
  •     MKT310 Marketing Image Branding and Recognition Outline 0
  •     Nation Branding- Concepts, Issues & Practice 0
  •     How Integrated Marketing Communications (IMC) works? 0
  •     MKT310 Marketing Image Branding and Recognition - Assessment 0
  •     MKT310 Marketing Image Branding and Recognition -Assignment 1. Submission 0
  •     MKT310 Marketing Image Branding and Recognition -Assignment 2. Submission 0
  •     MKT310 Marketing Image Branding and Recognition -Assignment 3. Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Identify marketing image branding and recognition

2. Determine key business goals

3. Define brands appeal to customers

4. Determine appropriate marketing strategy

5. Develop a brand comparative analysis

About the institution
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European International University - Africa
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About institution


EIU-Paris is an internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

More info : https://eiu.ac/recognition-and-accreditation/




Student feedback
Average rating
5

mJ

muller J


02:00:00 AM 2021-07-15

i used to feel handicapped registering for online courses due to non availability of a computer at my place... Thanks to peadgog.. It was surprising to witness completing an online degree course and assignment submission on phone itself, that too smoothly and hassle free.. Much Thanks Pedagog for affordable degree courses, as well as catering to users without a computer at home.



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