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BBA Integrated Marketing Communications MODULE-24 : MKT380 Integrated Marketing Communication Capstone Project

The Capstone Project is the final module for the BBA for each specialization. It is a research module where the student will choose a research topic based on his or her BBA specialization. The student will write a 3,000 word capstone project paper. This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. The rationale behind the Capstone Project is for the student to apply the theoretical knowledge gained throughout the undertaking on their programme. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real world application.

0 ( 0 ratings ) 5 students enrolled
Reviewed on 2021-05-19 13:55:41 Last updated on 2024-03-03 07:06:32 English
What I will learn?

    1. Introduction to Research

    2. Plagiarism and Academic Integrity

    3. Steps to Conducting Research

    4. Important Research Chapters

    5. Research Methodology

    6. Forming Conclusions

    7. Presenting Research


Lessons for this course
1 Units
  •     MKT380 Capstone Project Outline 0
  •     APA Handbook 0
  •     APA Guide for Writing Research Papers 0
  •     Introduction To Research Methods 0
  •     MKT380 Capstone Project - Assessment 0
  •     MKT380 Capstone Project Assignment Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Choose a research topic

2. Review appropriate literature for research papers

3. Understand research methodology

4. Analyze results of research

5. Conclude research papers with valid evidence

6. Contribute research to the business world

7. Create a presentation

8. Link business strategies and theories to real life application

About the institution
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European International University - Africa
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About institution


EIU-Paris is an internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

More info : https://eiu.ac/recognition-and-accreditation/




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