This module develops a learner’s insight of the digital marketing world. Digital Marketing is any set of technological activities and processes used for creating, communicating, delivering, and exchanging of information that adds to returning customers, potential customers, clients, and the public. This module covers topics such as Mobile Search Engine, Integrated Marketing Strategies and Marketing Plans.
1. Introduction to Digital Marketing
2. Integrated Marketing Strategies
3. Digital Marketing Strategies
4. Mobile Search Engine
5. Digital Marketing Plans
6. The Value of Digital Marketing
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define Integrated Marketing terms
2. Understand important Digital Marketing channels in advertising
3. Construct comprehensive Digital Marketing strategies and plans
4. Analyze Digital Marketing analytics
5. Develop a Digital marketing plan
Mr Joel Farnworthss
A comprehensive look at both the creation of organisation/business strategy and how, once created a strategy is best implemented. Essentially a module from the European International University's MBA programme this is available as a separate purchase for those who wish to focus their learning on creation and implementation of strategic intent. With detailed coverage of the topic, this online offering is delivered in 30 sections and needs approximately 25 hours of learning time. Designed over a six month period in 2019, it is an up to date summary of what we have learned about creating and (more importantly) delivering strategic intentions to successfully progress any organisation.
Mr. Robert Brand
The project management course covers the best practices of modern project management.
Mr Joel Farnworthss
A comprehensive look at best practice in both leadership and people management. The fundamental start point is that Leadership is different from Management and, although almost all agree to this, research continues to show that businesses and organisations are struggling to identify and use these differences effectively. Business results are suffering as a result. Taken from the European University's MBA programme, this online offering is provided in 30 sections and involves approximately 25 hours of learning. Designed over a six month period in 2019 it brings together much that we have learned on impactive leadership as opposed to effective management!!
Dr. Katina Grigoraskos
This course is designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree course as it offers you a measure of control and autonomy over what you learn. It gives you an opportunity to confirm, clarify, pursue – or even discover –new aspects of a subject or topic you are interested in.
Mr Joel Farnworthss
A comprehensive look at the progress made and best practices now used increasingly in mainstream HR services that impact business success. The programme covers the moves made from HR's administrative roots to strategic business partner and now the intentions to become a predictive contributor to future business/organisation success. Progress has not been smooth - much more disjointed than we would have liked - but what has emerged (and continues to evolve) are a number of key service deliverables that impact business progress and that set the scene for HR capabilities and deliverables going forward. Taken for the European International Universitiy's MBA programme, this offering is designed in 30 learning sections that require approximately 25 hours of learning.
A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.