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MBA Marketing & Sales Management MODULE-2 : MGT520 Managing Business Strategy

This module includes a study of strategic planning including mission statement development, analysis of the external environment and internal organisational factors, development of strategic alternatives, selection of appropriate alternative, implementation of strategies and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the function areas within the enterprise. The case method will be used to provide practical experience in analysis and decision-making in the solution of business problems.

5 ( 1 ratings ) 204 students enrolled
Reviewed on 2021-06-13 15:00:18 Last updated on 2024-10-05 19:36:50 English
What I will learn?

    1.     The Essentials of Business Strategy

    2.     The Process of Strategic Formulation

    3.     Strategic Internal and External Analysis

    4.     Schools of Strategy: Planning, Positional, Resource

    5.     Organisational Strategies and Competitive Advantage

    6.     Strategic International Trade and Globalisation


Lessons for this course
1 Units
  •     MGT520 - Module Description 0
  •     MGT520 - Reading Material-1 0
  •     MGT520 - Reading Material-2 0
  •     MGT520 - Assignment 0
  •     MGT520 - Assignment Submission 0
Requirements
  • ·      Learners should possess a high level of motivation and self-discipline.

    ·      Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

At the conclusion of the module, the following instructional objectives would be attained.

The student will be able to:

1. Construct the essential strategic framework for a company.

2. Summarise the impact of the schools of strategies on a company’s strategic plans.

3. Make effective decisions throughout the strategy planning process.

4. Analyse the impact of the world’s financial systems on the strategic process.

About the institution
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European International University - Africa
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About institution


EIU-Paris is an internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

More info : https://eiu.ac/recognition-and-accreditation/




Student feedback
Average rating
5

A

Aberforth


02:00:00 AM 2021-07-10

This modules' learning material and assignment provided Insight into how to solve real-world management problems in a global context. Extremely insightful and novel👍👍👍



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