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Marketing Psychology for Robust Business: EIU-Paris Signature Workshop

If profit is the bottom line, then marketing should be every employee’s priority, capturing the Heart and Mind of your Potential Customers. Discover how to turn Customers and Clients into Brand Ambassadors. Understand what your target audience are driven by and how to touch those feelings. Learn how to position yourself for collaboration and market penetration.

0 ( 0 ratings ) 208 students enrolled
Reviewed on 2023-02-09 14:44:56 Last updated on 2024-04-24 18:00:32 English
What I will learn?

    ·      Through this workshop learn the effective and proven ways to pursue new markets.

    ·      You will learn how to build a psychological and emotional marketing plan based on customer insight and competitor analysis, including segmentation, targeting, positioning and finally conditioning.

    ·      You will also learn how to develop a brand strategy and positioning, leading to the creation and management of communication, pricing and distribution strategies with a focus on social media.

    ·      You will be skilled on how to evaluate new markets. Explore the implications of serving multiple markets and of the emergence of new markets as opportunities for sales growth and as threats – resulting from new brands entering your home markets.


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Course Objective

This interactive and engaging workshop is for you:

·      If you are passionate about and believe in your product, brand, or company and believe that more people need to benefit from your service or product.

·      If you want to experience an exponential increase in sales and loyalty from your customers.

·      If you are an executive with, or about to take up marketing responsibilities.

·      If you are an executive outside the marketing discipline, but whose role interacts with this function including sales and promotion managers.

·      If you are interested to learn about the shortcuts to plug into purchasing decisions of customers and clients. These shortcuts can help you to understand, predict, and leverage their behaviors in your favor without manipulation.

·      If you want to discover the ways to influence the clients/customers actions-actions they will be glad they took.

Resilience Expert, Dr. Paul Charles will be the Resource Person for this 3 Days workshop in the Largest Business Hub: LONDON. Dr. Paul Charles holds a Doctor in Psychology Degree with research emphasis on how to use the core principles of Cognitive Behavioural Therapy and extrapolate models for Resilience in Business. His methods on how to influence behavioural patterns, based on sound principles in Psychology has helped entrepreneurs and businesses with marketing strategies that yield outstanding results! He is the Author of the Books: “Business Resilience” and “Resilient Thinking.” His credibility as a Certified Ethics Officer and insights as a qualified Business Rescue Practitioner has helped hundreds of businesses and Leaders pivot towards success inspite of disruptive market challenges. Dr. Paul Charles has been training Business, Education, and Religious Leaders for more than two decades on how to persuasively communicate to connect, captivate and influence the hearts and minds of people. His practical application of tried and tested Principles in Psychology for marketing has made him a sought-after Key-note Speaker and Influencer.

Visit www.eiuworkshops.com  

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