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Marketing Management Masterclass: Certification

Marketing Management Masterclass is a Professional Certificate Diploma by European International University-Paris. This course provides an overview of marketing processes and marketing principle and provides students with the opportunity to apply the key concepts to practical business situations.

5 ( 10 ratings ) 185 students enrolled
Reviewed on 2020-04-07 10:14:26 Last updated on 2025-07-12 00:36:46 English
What I will learn?
    • You will learn the various dynamics of consumer behaviour and how to implement various marketing strategies effectively.
    • You will be able to design a concise, strategic, and successful marketing plan.
    • You will also be able to develop skills and creativity in addressing the problems and opportunities involved in the implementation of such a plan in an organization.
    • If you are a student of the 'Marketing Management' subject as a part of your curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner.
    • This MBA-level course covers most of the marketing curriculum taught all across the world through books by leading authors.
    • You will also learn how marketing serves as a key element within an organization’s strategy.

    So, take this masterclass and learn 'Marketing Management' in a simplified way from a renowned management consultant and leading professor, Dr. Robert Park (Management Faculty, EIU-Paris).

    Dr. Robert Park

    Duration: Maximum duration of the course is six months. However, this customized course can easily be successfully completed at your own pace and in your own space, even within a few weeks.

    Course Structure: The programme is structured into 32 units, which have further been arranged into “bite-size” lessons for longer retention and convenient application. Each lesson includes a reading requirement and a video.

    Assessment Method: This is a Premium Coaching Course; hence, the type of assessment is designed not to penalise you for getting anything wrong but to reinforce the principles from each Lesson. This is positive reinforcement and the basis of Academic Coaching. This assessment is based on the premise: What’s worth remembering is worth repeating. No real teaching takes place until learning has taken place.


Lessons for this course
30 Units
  •     Lesson Overview (Video) 2
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  •     Learning Material 35
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  •     Learning Material 35
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  •     Quiz 10
Requirements
    • No prior experience is required. We start from the basics.
    • This course is delivered in English.
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Course Objective

Marketing Management Masterclass: Diploma Certification from European International University - Paris is a versatile course that will prepare you for a wide range of careers.

Learn the fundamentals of marketing management, advanced theories, and applications through real-world business examples, illustrations, cases, and exercises.

You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction, and increase your company’s overall perceived value.

Effective, easy-to-grasp framework that some of the world’s best companies use for marketing.

Who this course is for:

  • MBA, BBA, and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it covers most of the concepts taught in any business school.
  • Working Professionals and Managers will find this course useful in learning as well as brushing up on the knowledge of Marketing.
  • Business owners who have not attended business school may find this course highly beneficial, as it provides a comprehensive understanding of marketing.