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MBA CSR MODULE-4 MGT540: Marketing Management

Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment. This module provides an overview of marketing processes and marketing principles and provides student with the opportunity to apply the key concepts to practical business situations.

5 ( 5 ratings ) 136 students enrolled
Reviewed on 2021-06-13 15:20:16 Last updated on 2022-06-27 03:21:44 English
What I will learn?

    1.    What is Marketing

    2.    Marketing Basics and General Concepts

    3.    Public Relations and Marketing

    4.    Marketing Procedures

    5.    Understanding the Buyer

    6.    Marketing Targets, Segments and Positioning

Lessons for this course
1 Units
  •     MGT540 - Module synopsis 0
  •     MGT540-Reading Material-1 0
  •     MGT540 - Reading Material-2 0
  •     MGT540 - Assignment 0
  •     MGT540 - Assignment Submission 0
  • ·      Learners should possess a high level of motivation and self-discipline.

    ·      Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

At the conclusion of the module, the following instructional objectives would be attained.

The student will be able to:

1.    Assess the target market.

2.    Create a marketing plan for a corporation.

3.    Apply marketing strategies to gain more market shares.

4.    Manage a company’s public relations platforms.

5.    Analyse target markets for a company.

About the institution
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Pedagog MBA
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About institution
The Pedagog Platform is an educators created and managed e-learning & business Studies platform which brings revolution in the global education industry targeting all segments and age groups of students including  professional skills based courses to degrees.


The European International University (EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

For more information about EIU-Paris Recognition and Accreditation, please visit

Student feedback
Average rating



03:00:00 AM 2021-07-09

completed the fourth module today. so excited



12:00:00 AM 2021-07-23

This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award


Oliver Audre

12:00:00 AM 2021-07-05

Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍



07:00:00 PM 2021-07-21

I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.



12:00:00 AM 2022-06-16

An absolutely wonderful course!


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