Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment. This module provides an overview of marketing processes and marketing principles and provides student with the opportunity to apply the key concepts to practical business situations.
1. What is Marketing
2. Marketing Basics and General Concepts
3. Public Relations and Marketing
4. Marketing Procedures
5. Understanding the Buyer
6. Marketing Targets, Segments and Positioning
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
At the conclusion of the module, the following instructional objectives would be attained.
The student will be able to:
1. Assess the target market.
2. Create a marketing plan for a corporation.
3. Apply marketing strategies to gain more market shares.
4. Manage a company’s public relations platforms.
5. Analyse target markets for a company.
03:00:00 AM 2021-07-09
completed the fourth module today. so excited
12:00:00 AM 2021-07-23
This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award
12:00:00 AM 2021-07-05
Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍
07:00:00 PM 2021-07-21
I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.
12:00:00 AM 2022-06-16
An absolutely wonderful course!
Mr Joel Farnworthss
A comprehensive look at both the creation of organisation/business strategy and how, once created a strategy is best implemented. Essentially a module from the European International University's MBA programme this is available as a separate purchase for those who wish to focus their learning on creation and implementation of strategic intent. With detailed coverage of the topic, this online offering is delivered in 30 sections and needs approximately 25 hours of learning time. Designed over a six month period in 2019, it is an up to date summary of what we have learned about creating and (more importantly) delivering strategic intentions to successfully progress any organisation.
Mr. Robert Brand
The project management course covers the best practices of modern project management.
Mr Joel Farnworthss
A comprehensive look at best practice in both leadership and people management. The fundamental start point is that Leadership is different from Management and, although almost all agree to this, research continues to show that businesses and organisations are struggling to identify and use these differences effectively. Business results are suffering as a result. Taken from the European University's MBA programme, this online offering is provided in 30 sections and involves approximately 25 hours of learning. Designed over a six month period in 2019 it brings together much that we have learned on impactive leadership as opposed to effective management!!
Dr. Katina Grigoraskos
This course is designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree course as it offers you a measure of control and autonomy over what you learn. It gives you an opportunity to confirm, clarify, pursue – or even discover –new aspects of a subject or topic you are interested in.
Mr Joel Farnworthss
A comprehensive look at the progress made and best practices now used increasingly in mainstream HR services that impact business success. The programme covers the moves made from HR's administrative roots to strategic business partner and now the intentions to become a predictive contributor to future business/organisation success. Progress has not been smooth - much more disjointed than we would have liked - but what has emerged (and continues to evolve) are a number of key service deliverables that impact business progress and that set the scene for HR capabilities and deliverables going forward. Taken for the European International Universitiy's MBA programme, this offering is designed in 30 learning sections that require approximately 25 hours of learning.
A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.