Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment.
1. What is Marketing
2. Marketing Basics and General Concepts
3. Public Relations and Marketing
4. Marketing Procedures
5. Understanding the Buyer
6. Marketing Targets, Segments and Positioning
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
At the conclusion of the module, the following instructional objectives would be attained.
The student will be able to:
1. Assess the target market.
2. Create a marketing plan for a corporation.
3. Apply marketing strategies to gain more market shares.
4. Manage a company’s public relations platforms.
5. Analyse target markets for a company.
03:00:00 AM 2021-07-09
completed the fourth module today. so excited
12:00:00 AM 2021-07-23
This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award
12:00:00 AM 2021-07-05
Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍
07:00:00 PM 2021-07-21
I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.
Dr. Mr Joel Farnworth
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Mr. Robert Brand
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Dr. Katina Grigoraskos
This course is designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree course as it offers you a measure of control and autonomy over what you learn. It gives you an opportunity to confirm, clarify, pursue – or even discover –new aspects of a subject or topic you are interested in.
Dr. Mr Joel Farnworth
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A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
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