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M.B.A. MKT Module-4: MGT540 Marketing Management

Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment.

5 ( 4 ratings ) 85 students enrolled
Reviewed on 2021-06-13 15:20:16 Last updated on 2023-06-04 13:20:29 English
What I will learn?

    1.    What is Marketing

    2.    Marketing Basics and General Concepts

    3.    Public Relations and Marketing

    4.    Marketing Procedures

    5.    Understanding the Buyer

    6.    Marketing Targets, Segments and Positioning


Lessons for this course
1 Units
  •     MGT540 - Module Synopsis 0
  •     MGT540 - Strategic Marketing 0
  •     MGT540 - Marketing 0
  •     MGT540 - Assignment 0
  •     MGT540 - Assignment Submission 0
Requirements
  • ·      Learners should possess a high level of motivation and self-discipline.

    ·      Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

At the conclusion of the module, the following instructional objectives would be attained.

The student will be able to:

1.    Assess the target market.

2.    Create a marketing plan for a corporation.

3.    Apply marketing strategies to gain more market shares.

4.    Manage a company’s public relations platforms.

5.    Analyse target markets for a company.

About the institution
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EUROPEAN INTERNATIONAL UNIVERSITY-PARIS
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About institution
Student feedback
Average rating
5

A

Achebe


03:00:00 AM 2021-07-09

completed the fourth module today. so excited

A

Augustine


12:00:00 AM 2021-07-23

This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award

OA

Oliver Audre


12:00:00 AM 2021-07-05

Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍

A

Adebowale


07:00:00 PM 2021-07-21

I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.



$190
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