Pedagog Logo

M.B.A. Strategy Module-4: MGT540 Marketing Management

Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment.

5 ( 4 ratings ) 88 students enrolled
Reviewed on 2021-06-13 15:20:16 Last updated on 2024-03-28 18:01:06 English
What I will learn?

    1.    What is Marketing

    2.    Marketing Basics and General Concepts

    3.    Public Relations and Marketing

    4.    Marketing Procedures

    5.    Understanding the Buyer

    6.    Marketing Targets, Segments and Positioning


Lessons for this course
1 Units
  •     MGT540 - Module Synopsis 0
  •     MGT540 - Strategic Marketing 0
  •     MGT540 - Marketing 0
  •     MGT540 - Assignment 0
  •     MGT540 - Assignment Submission 0
Requirements
  • ·      Learners should possess a high level of motivation and self-discipline.

    ·      Learners must possess basic smartphone or computer operating knowledge and skills.

+ View More
Course Objective

At the conclusion of the module, the following instructional objectives would be attained.

The student will be able to:

1.    Assess the target market.

2.    Create a marketing plan for a corporation.

3.    Apply marketing strategies to gain more market shares.

4.    Manage a company’s public relations platforms.

5.    Analyse target markets for a company.

About the institution
logo of institution
EUROPEAN INTERNATIONAL UNIVERSITY-PARIS
+ View More
About institution

Student feedback
Average rating
5

A

Achebe


03:00:00 AM 2021-07-09

completed the fourth module today. so excited

A

Augustine


12:00:00 AM 2021-07-23

This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award

OA

Oliver Audre


12:00:00 AM 2021-07-05

Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍

A

Adebowale


07:00:00 PM 2021-07-21

I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.



$190
(Credit)

You are not logged in !

Add to cart
Includes:
  • Blockchain stored certificate
  • 1 Units
  • Full lifetime access
  • Access on mobile
  • Download Brochure



Training 5 or more people?

Get your team access to 4,000+ top Pedagog courses anytime, anywhere.

Join as Institution

More Recommended Courses

European International University - Paris

The course; Research Methodology: Quantitative and Qualitative Analysis has been designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree programme as it offers you a measure of control and autonomy over what you learn. Learn the best methods and principles required to conduct and compile effective research with this professional certificate online course by EIU-Paris.

5

(11 Ratings)

Price

$350

Prof. Dr. Edward Roy Krishnan

This course teaches you how to start and grow your own business from the scratch. It provides time-tested blueprint for a successful startup.

5

(3 Ratings)

Price

$25

Prof. Dr. Edward Roy Krishnan

There is no direction if there are no goals to achieve. An entrepreneur needs to set definite and specific goals for his/her personal life and business. This course will teach you important time-tested goal setting strategies that work wonders.

4

(5 Ratings)

Price

34

$25

Prof. Dr. Edward Roy Krishnan

Be an unstoppable entrepreneur. Get rid of burnouts. Erase self-doubts. This course helps you with techniques to achieve unlimited motivation and stay constantly inspired to do well in life, and business.

5

(4 Ratings)

Price

32

$20

Prof. Dr. Edward Roy Krishnan

Entrepreneurs are not born. They are made. Success in entrepreneurship can be learned. There are communities in the mindset and habits of successfully entrepreneurs. This course teaches you the attitudes and actions required to become a successful entrepreneur.

5

(6 Ratings)

Price

34

$25

Prof. Dr. Edward Roy Krishnan

Failure is a stepping stone to success. It is normal for entrepreneurs to fail. But every failure in a business should make an entrepreneur better in what he/she does. This course teaches you how to carefully anticipate business failures with the aim of averting them.

5

(3 Ratings)

Price

$25

Prof. Dr. Edward Roy Krishnan

Be an unstoppable entrepreneur. Get rid of burnouts. Erase self-doubts. This course helps you with techniques to achieve unlimited motivation and stay constantly inspired to do well in life, and business.

5

(2 Ratings)

Price

$25

Prof. Dr. Edward Roy Krishnan

Science proves that being grateful increases happiness. Gratitude moves people to experience more positive emotions, better health, increased resiliency, and improved relationships. This course teaches you how to achieve true and lasting happiness and greatness by being grateful in life.

5

(8 Ratings)

Price

32

$25

Find the right course for you

Answer a few questions to get personalized recommendations.

Get Started Dismiss