Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying the customer in a dynamic environment.
1. What
is Marketing
2. Marketing
Basics and General Concepts
3. Public
Relations and Marketing
4. Marketing
Procedures
5. Understanding the Buyer
6. Marketing Targets, Segments and Positioning
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
At the
conclusion of the module, the following instructional objectives would be attained.
The student
will be able to:
1.
Assess the target market.
2.
Create a marketing plan for a corporation.
3.
Apply marketing strategies to gain more
market shares.
4. Manage a company’s public relations platforms.
5. Analyse target markets for a company.
A
Achebe
03:00:00 AM 2021-07-09
completed the fourth module today. so excited
A
Augustine
12:00:00 AM 2021-07-23
This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award
OA
Oliver Audre
12:00:00 AM 2021-07-05
Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍
A
Adebowale
07:00:00 PM 2021-07-21
I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.
Andraž Konc
06:38:42 AM 2023-09-26
This module was even more interesing and abeling to comprehend as previous ones
European International University - Paris
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