Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment.
1. What
is Marketing
2. Marketing
Basics and General Concepts
3. Public
Relations and Marketing
4. Marketing
Procedures
5. Understanding the Buyer
6. Marketing Targets, Segments and Positioning
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
At the
conclusion of the module, the following instructional objectives would be attained.
The student
will be able to:
1.
Assess the target market.
2.
Create a marketing plan for a corporation.
3.
Apply marketing strategies to gain more
market shares.
4. Manage a company’s public relations platforms.
5. Analyse target markets for a company.
