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Marketing Management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment. This module provides an overview of marketing processes and marketing principles and provides student with the opportunity to apply the key concepts to practical business situations.
1. What is Marketing
2. Marketing Basics and General Concepts
3. Public Relations and Marketing
4. Marketing Procedures
5. Understanding the Buyer
6. Marketing Targets, Segments and Positioning
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
At the conclusion of the module, the following instructional objectives would be attained.
The student will be able to:
1. Assess the target market.
2. Create a marketing plan for a corporation.
3. Apply marketing strategies to gain more market shares.
4. Manage a company’s public relations platforms.
5. Analyse target markets for a company.
03:00:00 AM 2021-07-09
completed the fourth module today. so excited
12:00:00 AM 2021-07-23
This module was even more knowledgeable and easy to comprehend as compared to the previous one. Completed the fourth module today and even more excited for my degree award
12:00:00 AM 2021-07-05
Strategies to help your company tap into emerging markets were exciting yet challenging. very impressive 👏👍
07:00:00 PM 2021-07-21
I never trusted an online degree course when i was duped of huge fee as the course i opted was beyond comprehension with no assistance. I took this MBA degree course on Pedagog on my Boss recommendation and also i saw no harm in paying fee per module, thinking if not good, i wont continue. Trust me the very first module impressed me with amazing content and full counselling support and the benefit of certification for each module completion is so lucrative as well. Its a win win situtaion and the degree can be copleted at my convenience. i completed my fourth module today and going steady and consistent to finish the course this year only. I recommend this degree course to anyone n everyone. Go for it without any doubt. assignment submission is also very easy and can also be done on phone if you dont have a computer.
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Mr. Robert Brand
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Dr. Katina Grigoraskos
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A comprehensive look at the progress made and best practices now used increasingly in mainstream HR services that impact business success. The programme covers the moves made from HR's administrative roots to strategic business partner and now the intentions to become a predictive contributor to future business/organisation success. Progress has not been smooth - much more disjointed than we would have liked - but what has emerged (and continues to evolve) are a number of key service deliverables that impact business progress and that set the scene for HR capabilities and deliverables going forward. Taken for the European International Universitiy's MBA programme, this offering is designed in 30 learning sections that require approximately 25 hours of learning.
A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.
In this course, we will lay the foundation for understanding the dynamic field of operations and supply management
Dr. Anastasia Maga
The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.
Welcome to Pedagog! I'm Lexi, the Pedagog Support bot 🤖