Pedagog Logo

Google AdWords Certification

Google Adwords Certification course! Learn the basics of the digital advertising giant and move your way to mastery. Everything will be taught with simplicity, and you'll have both notes and videos to return to if you get stuck. This is an on-demand, online program that teaches advertisers, marketers and business owners how to rapidly build their advertising skills, and earn profits from Google Ads.

5 ( 6 ratings ) 64 students enrolled
Reviewed on 2021-01-26 09:43:13 Last updated on 2024-12-23 18:56:44 English
What I will learn?

    ·      Google AdWords Basics- The history, auction, data insights, structure, research, terminology and research

    ·      AdWords Search- What are Keywords, search terms, negative keywords, bidding, Ad copy, Ad extensions, Multi Intent Keywords and Temperatures

    ·      AdWords Display- Basics, display network, setting the stage, display keywords, placements, topics, Interest, demographics, layer targeting, Gmail Ads, Ads in Mobile Apps, Additional Settings, Ad types, Building your display funnel

    ·      Remarketing-Basics, Setting up, negative audiences, Customer Match, Similar audiences, customer match, different types

    ·      Google Shopping- Basics, setting up google merchant center, setting up data feed, connecting your data feed, writing product tiles, product descriptions, images and prices, campaign structure, Bidding rules and automation.

    ·      YouTube- Stats, Types of video ads, YouTube targeting, Creating Actual video Ad, strength of audiences, understanding new matrices, setting up for success, connecting accounts, conversion tracking, Research for search, Research for display, Building up your first campaign, single Keywords Ad Groups, The Iceberg Effect, Budgets and Bids.

    ·      AdWords Editor- What it is and where to get it. shortcuts for quickness

    ·      Optimization Work- Daily alerts, weekly routines, monthly routines, filters, attribution models

    ·      Script/Role Automation- Scripts and rules to help

    ·      Scaling and Growth- Scaling search, scaling display

    ·      The Most Important Things to Remember- sacrificing metrices, granularity, landing page importance, smoke testing

    ·      There You Are- Good to Go for Success!!


Lessons for this course
12 Units
  •     1. What Is Google AdWords 0
  •     2. What is Google AdWords 3
  •     3. The History of AdWords 0
  •     4. The Adwords Auction 0
  •     5. Targeting & Budget Control 0
  •     6. Data Insights 0
  •     7. Data Insights 2
  •     8. Structure of Adwords 0
  •     9. Structure of AdWords 4
  •     10. Search vs Display 0
  •     11. Search vs Display 5
  •     12. PPC Temperatures 17
  •     13. Adwords Research 0
  •     14. AdWords Research 3
  •     15. Terminology & Language 0
  •     16. Terminology & Language 8
  •     17. The Big Picture 0
  •     1. Keywords And What Are They 0
  •     2. Keyword Match Types 0
  •     3. Keyword Match Types 4
  •     4. Search Terms 0
  •     5. Search Terms 2
  •     6. Negative Keywords 0
  •     7. Negative Keywords 3
  •     8. Quality Scores 4
  •     9. Bidding 0
  •     10. Bidding 6
  •     11. Ad Copy 0
  •     12. Ad Copy 4
  •     13. Ad Extensions 0
  •     14. Ad Extensions 6
  •     15. Multi Intent Keywords & Temperatures 0
  •     16. Multi Intent Keywords Temperatures 3
  •     1. What Is The Display Network 0
  •     2. Setting The Stage 4
  •     3. Display Keywords 0
  •     4. Display Keywords 3
  •     5. Placements 0
  •     6. Placements 2
  •     7. Topics 0
  •     8. Topics 3
  •     9. Interests 0
  •     10. Interests 5
  •     11. Demographics Geographies Languages 0
  •     12. Layer Targeting 0
  •     13. Layer Targeting 3
  •     14. Gmail Ads 0
  •     15. Gmail Ads 4
  •     16. Ads In Mobile Apps 0
  •     17. Ads In Mobile Apps 5
  •     18. Additional Settings 0
  •     19. Additional Settings 4
  •     20. Ad Types & Where To Build Them 0
  •     21. Temperatures & Mini Baits 0
  •     22. Building Your Display Funnel 0
  •     23. Building Your Display Funnel 4
  •     1. What Is Remarketing 0
  •     2. Setting Remarketing Up 0
  •     3. Setting Remarketing Up 8
  •     4. Negative Audiences 0
  •     5. Negative Audiences 3
  •     6. Customer Match 0
  •     7. Customer Match 2
  •     8. Similar Audiences 0
  •     9. Similar Audiences 2
  •     10. Remarketing Lists For Search Ads 0
  •     11. Remarketing Lists For Search Ads 3
  •     12. Different Types of Remarketing 0
  •     13. Different Types of Remarketing 3
  •     1. Daily Alerts 0
  •     2. Daily Alerts 3
  •     3. Weekly Routines 0
  •     4. Weekly Routines 20
  •     5. Monthly Routines 0
  •     6. Monthly Routines 11
  •     7. Filters 0
  •     8. Filters 3
  •     9. Attribution Models 0
  •     10. Attribution Models 4
  •     1. YouTube Stats 0
  •     2. Types of YouTube Campaigns & Networks 0
  •     3. Types of Video Ads 0
  •     4. Types Of Video Ads 3
  •     5. YouTube Targeting 0
  •     6. YouTube Targeting 4
  •     7. Creating The Actual Video Ad 0
  •     8. Creating The Actual Video Ad 3
  •     9. Strength of Audiences 0
  •     10. Understanding New Metrics 0
  •     11. Understanding New Metrics 5
  •     1. What Is Google Shopping 0
  •     2. Setting Up Google Merchant Center 0
  •     3. Setting Up Your Data Feed 0
  •     4. Connecting Your Data Feed 0
  •     5. Connecting Your Data Feed 3
  •     6. Writing Product Titles 0
  •     7. Product Descriptions 0
  •     8. Images & Prices 0
  •     9. Campaign Structure 0
  •     10. Campaign Structure 6
  •     11. Remarketing Optimization 3
  •     12. Bidding Rules & Automation 0
  •     13. Bidding Rules and Automation 3
  •     14. Drive Leads With Google Shopping 0
  •     15. Drive Leads With Google Shopping 2
  •     1. Navigating The AdWords Interface 0
  •     2. Navigating The AdWords Interface 9
  •     3. Connecting Accounts 0
  •     4. Conversion Tracking 0
  •     5. Conversion Tracking 5
  •     6. Research For Search The Keyword Planner 0
  •     7. Research For Search The Keyword Planner 4
  •     8. Research For Display The Display Planner 0
  •     9. Research For Display The Display Planner 3
  •     10. Building Your First Campaign 0
  •     11. Building Your First Campaign 7
  •     12. Single Keyword Ad Groups (SKAGS) For Search 0
  •     13. Single Keyword Ad Groups (SKAGs) For Search 7
  •     14. The Display & Video Ad Group Structure 0
  •     15. The Display & Video Ad Group Structure 3
  •     16. The Iceberg Effect 0
  •     17. The Iceberg Effect 6
  •     18. Budgets & Bids 0
  •     19. Budgets and Bids 4
  •     20. Additional Tracking Options 0
  •     21. Additional Tracking Options 3
  •     1. What It Is & Where To Get It 0
  •     2.Shortcuts For Quickness 0
  •     3. Shortcuts For Quickness 4
  •     1. Scripts & Rules To Help 0
  •     2. Rules and Scripts To Help 10
  •     1. Scaling Search 0
  •     2. Scaling Search 4
  •     3. Scaling Display 0
  •     4.Scaling Display 3
  •     1. Sacrificing Metrics 0
  •     2. Sacrificing Metrics 2
  •     3. Granularity Equal To More Control 0
  •     4. Granularity Equal To More Control 2
  •     5. Landing Page Importance 0
  •     6. Smoke Testing 0
  •     7. Smoke Testing 3
Requirements
  • No Requirements
+ View More
Course Objective

This course will take you through the new interface of Google Ads and guide you through the fundamentals of running  successful campaigns on Google and its Networks. Whether you are a business owner or a marketer who wants to learn new platform. This course is all you need to start running your online ads on Google and expand your business manifold times. 

This program starts with the basics and dives into the techniques used by long-time expert advertisers. By the end of this course, you'll master the techniques you need to run profit driven advertising campaigns with Google Ads.

About the institution
logo of institution
Certification International
+ View More
About institution

Certification & Recognition

We are committed to providing industrial certifications that carry significant value in the

global market.

 

Our certification programs are designed to meet the specific standards of various

sectors, ensuring that the qualifications obtained are not only relevant but also

recognized by industry leaders.

 

Additionally, we offer services that validate and formally recognize worker

achievements, enhancing their employability and career progression.

 

Business Physical Address:

2322 Shamrock Rd., Lower Valley

Bodden Town, Grand Cayman  

1-868-715-2006  

+1 345 917 3885  

Workforce.cert@gmail.com

sylviawilks@optimumleadership.org




Student feedback
Average rating
5

TR

T Robbins


05:00:00 PM 2021-02-03

Very well explained with the examples, useful techniques explained i have now a fair idea how google adwords and google analytics work in business, thanks pedagog

MK

Manasi Kamble


10:00:00 PM 2021-01-13

Not sure just started

KBK

Katu Briand Kembung


12:00:00 PM 2021-02-23

lots of information, really learning a lot about how to master google ads. The course clarified a number of issues for me and is easy to follow, even if I am not a native speaker.

AH

Arshad Hussain


02:00:00 PM 2021-02-04

Insightful and practical. The video editing is not professionally cut up, but the content is good.

TS

Tamim Salehin


01:00:00 AM 2021-03-06

this class is good. He really shows you step by step how to set up Google Adwords correctly.

SS

Sergio Sanchez


11:00:00 AM 2021-02-23

Course Is brilliant giving me a lot of insight into best campaign practices I never really knew how to set up google ads properly and probably wasted a lot of money. This course teaches you how to create effective google ads that work without wasting your money.



$75
(Non Credit)

You are not logged in !

Add to cart
Includes:
  • Blockchain stored certificate
  • 12 Units
  • Full lifetime access
  • Access on mobile



Training 5 or more people?

Get your team access to 4,000+ top Pedagog courses anytime, anywhere.

Join as Institution

More Recommended Courses

European International University - Paris

The course; Research Methodology: Quantitative and Qualitative Analysis has been designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree programme as it offers you a measure of control and autonomy over what you learn. Learn the best methods and principles required to conduct and compile effective research with this professional certificate online course by EIU-Paris.

5

(11 Ratings)

Price

$350

Prof. Dr. Edward Roy Krishnan

This course teaches you how to start and grow your own business from the scratch. It provides time-tested blueprint for a successful startup.

5

(3 Ratings)

Price

$25

Prof. Dr. Edward Roy Krishnan

There is no direction if there are no goals to achieve. An entrepreneur needs to set definite and specific goals for his/her personal life and business. This course will teach you important time-tested goal setting strategies that work wonders.

4

(5 Ratings)

Price

34

$25

Prof. Dr. Edward Roy Krishnan

Be an unstoppable entrepreneur. Get rid of burnouts. Erase self-doubts. This course helps you with techniques to achieve unlimited motivation and stay constantly inspired to do well in life, and business.

5

(4 Ratings)

Price

32

$20

Prof. Dr. Edward Roy Krishnan

Entrepreneurs are not born. They are made. Success in entrepreneurship can be learned. There are communities in the mindset and habits of successfully entrepreneurs. This course teaches you the attitudes and actions required to become a successful entrepreneur.

5

(6 Ratings)

Price

34

$25

Prof. Dr. Edward Roy Krishnan

Failure is a stepping stone to success. It is normal for entrepreneurs to fail. But every failure in a business should make an entrepreneur better in what he/she does. This course teaches you how to carefully anticipate business failures with the aim of averting them.

5

(3 Ratings)

Price

$25

Prof. Dr. Edward Roy Krishnan

Be an unstoppable entrepreneur. Get rid of burnouts. Erase self-doubts. This course helps you with techniques to achieve unlimited motivation and stay constantly inspired to do well in life, and business.

5

(2 Ratings)

Price

$25

Prof. Dr. Edward Roy Krishnan

Science proves that being grateful increases happiness. Gratitude moves people to experience more positive emotions, better health, increased resiliency, and improved relationships. This course teaches you how to achieve true and lasting happiness and greatness by being grateful in life.

5

(8 Ratings)

Price

32

$25

Find the right course for you

Answer a few questions to get personalized recommendations.

Get Started Dismiss