Google AdWords Certification

What I will learn?

· Google AdWords Basics- The history, auction, data insights, structure, research, terminology and research

· AdWords Search- What are Keywords, search terms, negative keywords, bidding, Ad copy, Ad extensions, Multi Intent Keywords and Temperatures

· AdWords Display- Basics, display network, setting the stage, display keywords, placements, topics, Interest, demographics, layer targeting, Gmail Ads, Ads in Mobile Apps, Additional Settings, Ad types, Building your display funnel

· Remarketing-Basics, Setting up, negative audiences, Customer Match, Similar audiences, customer match, different types

· Google Shopping- Basics, setting up google merchant center, setting up data feed, connecting your data feed, writing product tiles, product descriptions, images and prices, campaign structure, Bidding rules and automation.

· YouTube- Stats, Types of video ads, YouTube targeting, Creating Actual video Ad, strength of audiences, understanding new matrices, setting up for success, connecting accounts, conversion tracking, Research for search, Research for display, Building up your first campaign, single Keywords Ad Groups, The Iceberg Effect, Budgets and Bids.

· AdWords Editor- What it is and where to get it. shortcuts for quickness

· Optimization Work- Daily alerts, weekly routines, monthly routines, filters, attribution models

· Script/Role Automation- Scripts and rules to help

· Scaling and Growth- Scaling search, scaling display

· The Most Important Things to Remember- sacrificing metrices, granularity, landing page importance, smoke testing

· There You Are- Good to Go for Success!!

Lessons for this course

12 Units

AdWords Search

17 lessons

1. What Is Google AdWords 0
2. What is Google AdWords 3
3. The History of AdWords 0
4. The Adwords Auction 0
5. Targeting & Budget Control 0
6. Data Insights 0
7. Data Insights 2
8. Structure of Adwords 0
9. Structure of AdWords 4
10. Search vs Display 0
11. Search vs Display 5
12. PPC Temperatures 17
13. Adwords Research 0
14. AdWords Research 3
15. Terminology & Language 0
16. Terminology & Language 8
17. The Big Picture 0

Google AdWords Basics

16 lessons

1. Keywords And What Are They 0
2. Keyword Match Types 0
3. Keyword Match Types 4
4. Search Terms 0
5. Search Terms 2
6. Negative Keywords 0
7. Negative Keywords 3
8. Quality Scores 4
9. Bidding 0
10. Bidding 6
11. Ad Copy 0
12. Ad Copy 4
13. Ad Extensions 0
14. Ad Extensions 6
15. Multi Intent Keywords & Temperatures 0
16. Multi Intent Keywords Temperatures 3

AdWords Display

23 lessons

1. What Is The Display Network 0
2. Setting The Stage 4
3. Display Keywords 0
4. Display Keywords 3
5. Placements 0
6. Placements 2
7. Topics 0
8. Topics 3
9. Interests 0
10. Interests 5
11. Demographics Geographies Languages 0
12. Layer Targeting 0
13. Layer Targeting 3
14. Gmail Ads 0
15. Gmail Ads 4
16. Ads In Mobile Apps 0
17. Ads In Mobile Apps 5
18. Additional Settings 0
19. Additional Settings 4
20. Ad Types & Where To Build Them 0
21. Temperatures & Mini Baits 0
22. Building Your Display Funnel 0
23. Building Your Display Funnel 4

Remarketing

13 lessons

1. What Is Remarketing 0
2. Setting Remarketing Up 0
3. Setting Remarketing Up 8
4. Negative Audiences 0
5. Negative Audiences 3
6. Customer Match 0
7. Customer Match 2
8. Similar Audiences 0
9. Similar Audiences 2
10. Remarketing Lists For Search Ads 0
11. Remarketing Lists For Search Ads 3
12. Different Types of Remarketing 0
13. Different Types of Remarketing 3

Optimization Work

10 lessons

1. Daily Alerts 0
2. Daily Alerts 3
3. Weekly Routines 0
4. Weekly Routines 20
5. Monthly Routines 0
6. Monthly Routines 11
7. Filters 0
8. Filters 3
9. Attribution Models 0
10. Attribution Models 4

Youtube

11 lessons

1. YouTube Stats 0
2. Types of YouTube Campaigns & Networks 0
3. Types of Video Ads 0
4. Types Of Video Ads 3
5. YouTube Targeting 0
6. YouTube Targeting 4
7. Creating The Actual Video Ad 0
8. Creating The Actual Video Ad 3
9. Strength of Audiences 0
10. Understanding New Metrics 0
11. Understanding New Metrics 5

Google Shopping

15 lessons

1. What Is Google Shopping 0
2. Setting Up Google Merchant Center 0
3. Setting Up Your Data Feed 0
4. Connecting Your Data Feed 0
5. Connecting Your Data Feed 3
6. Writing Product Titles 0
7. Product Descriptions 0
8. Images & Prices 0
9. Campaign Structure 0
10. Campaign Structure 6
11. Remarketing Optimization 3
12. Bidding Rules & Automation 0
13. Bidding Rules and Automation 3
14. Drive Leads With Google Shopping 0
15. Drive Leads With Google Shopping 2

Setting Things Up For Success

21 lessons

1. Navigating The AdWords Interface 0
2. Navigating The AdWords Interface 9
3. Connecting Accounts 0
4. Conversion Tracking 0
5. Conversion Tracking 5
6. Research For Search The Keyword Planner 0
7. Research For Search The Keyword Planner 4
8. Research For Display The Display Planner 0
9. Research For Display The Display Planner 3
10. Building Your First Campaign 0
11. Building Your First Campaign 7
12. Single Keyword Ad Groups (SKAGS) For Search 0
13. Single Keyword Ad Groups (SKAGs) For Search 7
14. The Display & Video Ad Group Structure 0
15. The Display & Video Ad Group Structure 3
16. The Iceberg Effect 0
17. The Iceberg Effect 6
18. Budgets & Bids 0
19. Budgets and Bids 4
20. Additional Tracking Options 0
21. Additional Tracking Options 3

AdWords Editor

3 lessons

1. What It Is & Where To Get It 0
2.Shortcuts For Quickness 0
3. Shortcuts For Quickness 4

Script and Rule Automation

2 lessons

1. Scripts & Rules To Help 0
2. Rules and Scripts To Help 10

Scaling & Growth

4 lessons

1. Scaling Search 0
2. Scaling Search 4
3. Scaling Display 0
4.Scaling Display 3

The Most Important Things To Remember

7 lessons

1. Sacrificing Metrics 0
2. Sacrificing Metrics 2
3. Granularity Equal To More Control 0
4. Granularity Equal To More Control 2
5. Landing Page Importance 0
6. Smoke Testing 0
7. Smoke Testing 3

Requirements

No Requirements

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Course Objective

This course will take you through the new interface of Google Ads and guide you through the fundamentals of running successful campaigns on Google and its Networks. Whether you are a business owner or a marketer who wants to learn new platform. This course is all you need to start running your online ads on Google and expand your business manifold times.

This program starts with the basics and dives into the techniques used by long-time expert advertisers. By the end of this course, you'll master the techniques you need to run profit driven advertising campaigns with Google Ads.

About the institution

Advanced Solutions Technical Institute

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About institution

Authorised Partners

Dr. Ancil Peters (Executive Director)

Advanced Solutions Technical Institute

T: (868) 610-7500 | M: (868) 485-1835

E: ancil@astitnt.com, education@astitnt.com

www.astitnt.com

#46 Boundary Road, San Juan, Trinidad and Tobago.

EMMANUEL CARIBBEAN UNIVERSITY

mainoffice.ecu@gmail.com

(876) 630-7633 (876) 801-9312 (WhatsApp)

Unit 36, Blue Diamond Shopping Mall

Irinshore. Mintego Bay, St. James, Jamaica

JAMAICA THEOLOGICAL SEMINARY

14 - 16 West Avenue

Constant Spring

Kingston 8

Phone: (876)-969-8211

Email: admissions@jts.edu.jm

Dr. Wayne Charles-Soverall

Address: Apt.5, # 53 Husbands Heights,

St. James,

Barbados

Telephone Number: 1 246 830 6509

Student feedback

Average rating

T Robbins

05:00:00 PM 2021-02-03

Very well explained with the examples, useful techniques explained i have now a fair idea how google adwords and google analytics work in business, thanks pedagog

Manasi Kamble

10:00:00 PM 2021-01-13

Not sure just started

KBK

Katu Briand Kembung

12:00:00 PM 2021-02-23

lots of information, really learning a lot about how to master google ads. The course clarified a number of issues for me and is easy to follow, even if I am not a native speaker.

Arshad Hussain

02:00:00 PM 2021-02-04

Insightful and practical. The video editing is not professionally cut up, but the content is good.

Tamim Salehin

01:00:00 AM 2021-03-06

this class is good. He really shows you step by step how to set up Google Adwords correctly.

Sergio Sanchez

11:00:00 AM 2021-02-23

Course Is brilliant giving me a lot of insight into best campaign practices I never really knew how to set up google ads properly and probably wasted a lot of money. This course teaches you how to create effective google ads that work without wasting your money.

$50

(Non Credit)

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