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Digital Marketing

Digital Marketing is a 100% online Certificate Programme on Pedagog, approved and awarded by European International University-Paris. This course is for anyone who wishes to nurture their career in this fastest growing job-oriented field globally.

5 ( 4 ratings ) 121 students enrolled
Reviewed on 2023-07-16 09:23:35 Last updated on 2024-12-22 02:53:27 English
What I will learn?

    Learn the fundamentals of digital marketing to gain necessary skills for a career as Marketing Expert. This course prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition.

    The course is delivered through video lessons, case studies, and projects. The content is highly interactive and exclusively developed for Pedagog.

    So, start your path to mastering this Digital Marketing certificate course recommended for working professionals or even freshers who are looking to advance their career.

    Duration:  3 months

    Course Content:

    Digital marketing strategy

    Search engine optimization

    Social media marketing

    Content marketing

    Mobile marketing

    Email marketing and analytics

    THE DUAL CERTIFICATE is awarded by EIU-Paris (University) and Pedagog

    Please Note: A Hard Copy of the certificate from the university can be requested at an additional minimal fee, via e-mail to hello@pedagog.ac

    For more information mail  hello@pedagog.ac


    Develop Future-Ready Skills Today 

    The Business Horizons inc. is collaborating with EIU-Paris to help you build future-ready skill.




Lessons for this course
9 Units
  •     Course Outline 60
  •     Course Introduction 1
  •     Digital Marketing - Reading Material 60
  •     Introduction 1
  •     Introduction to Digital Marketing 5
  •     What is Digital Marketing? 1
  •     Benefits of Digital Marketing 5
  •     Digital Marketing Strategies 6
  •     Conclusion 1
  •     Content Marketing - Reading Material 120
  •     Content Marketing 5
  •     What is Content Marketing? 1
  •     Airbnb - "Not Yet Trending" Campaign 6
  •     Red Bull - "Stratos" Campaign 1
  •     Remember The Following 1
  •     Content Marketing Goals - I 5
  •     Content Marketing Goals - II 6
  •     Online Content Marketing 1
  •     Social Media Content Marketing 4
  •     Infographic Content Marketing 6
  •     Video Content Marketing 6
  •     Podcast Content Marketing 5
  •     Paid Content Marketing 6
  •     Influencer Content Marketing 1
  •     Search Engine Optimization (SEO) - Reading Material 180
  •     SEO - Introduction 1
  •     SEO 4
  •     How SEO Works? 4
  •     SEO Best Practices 2
  •     SEO's Values 5
  •     Social Media - Reading Material 180
  •     Social Media 5
  •     Facebook - Introduction 1
  •     Facebook Statistics 5
  •     Facebook Ads 2
  •     Instagram 1
  •     Instagram Statistics 4
  •     Instagram Ads 4
  •     YouTube 1
  •     YouTube Statistics 1
  •     YouTube Game 1 1
  •     YouTube Game 2 1
  •     YouTube Game 3 1
  •     YouTube Game 4 4
  •     YouTube Game 5 3
  •     YouTube Game 6 3
  •     YouTube Game 7 1
  •     YouTube Game 8 4
  •     YouTube Game 9 3
  •     YouTube Game 10 1
  •     YouTube Game 11 1
  •     LinkedIn Sales Navigator Tutorial 20
  •     Facebook & Instagram Part 1 25
  •     Facebook & Instagram Part 2 26
  •     Google Analytics 27
  •     HubSpot Part 1 26
  •     HubSpot Part 2 19
  •     Conclusion - Reading Material 120
  •     Conclusion 3
Requirements

        • There is no particular requirement for this course.
        • This course is delivered in English Language.


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      Course Objective

      This course is designed in 9 learning sections that requires approximately 3 months of learning. Take this course in Digital Marketing and earn the certification by EIU-Paris to advance your capability and confidence as a Digital Marketing expert or a Freelance Marketer.

      Prepare for a new career in the high-growth field of Digital Marketing, no experience required. Get professional certification from European International University-Paris and get on the Fastrack to a competitively paid career.


      • Most organisations are ‘going digital’, but nearly 50% lack a defined strategy.
      • This Professional Programme is Right for you! Businesses are feeling the pressure to elevate marketing efforts and cut through the noise.

      This programme is designed for:

      1. Experienced traditional marketers who come from corporate communications or non-digital backgrounds and seek to round out their marketing mindset by learning the latest digital methods and gaining a big-picture perspective. 
      2. Non-marketing leaders who seek a holistic view of the latest marketing trends and strategies for building customer loyalty as a pathway to growth. 
      3. Early-career marketers who are digital natives and may have experience with some components of the marketing mix but seek to build broader capabilities for their career growth. 
      4. Professionals from a non-marketing field making a horizontal move into marketing.  


      About the institution
      logo of institution
      Advanced Solutions Technical Institute
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      About institution

      Authorised Partners

      Dr. Ancil Peters (Executive Director)

      Advanced Solutions Technical Institute

      T: (868) 610-7500 | M: (868) 485-1835

      E: ancil@astitnt.com, education@astitnt.com

      www.astitnt.com

      #46 Boundary Road, San Juan, Trinidad and Tobago.


      EMMANUEL CARIBBEAN UNIVERSITY

      mainoffice.ecu@gmail.com

      (876) 630-7633 (876) 801-9312 (WhatsApp)

      Unit 36, Blue Diamond Shopping Mall

      Irinshore. Mintego Bay, St. James, Jamaica


      JAMAICA THEOLOGICAL SEMINARY

      14 - 16 West Avenue 

      Constant Spring

      Kingston 8 

      Phone: (876)-969-8211

      Email: admissions@jts.edu.jm 



      Dr. Wayne Charles-Soverall

      Address: Apt.5, # 53 Husbands Heights,

      St. James,

      Barbados

      Telephone Number: 1 246 830 6509

      Student feedback
      Average rating
      5

      DT

      Dennis Tem


      08:00:00 PM 2023-09-10

      The most comprehensive online training ever. The instructor really understands what aspiring digital marketers are looking for.. Very happy about the course. ThankYou so much..👍

      RJ

      Richard Jasper


      05:00:00 AM 2023-09-08

      I really wish i had come across this course earlier and not wasted my time and resources.. Very informative and really comprehensive... Practicality has been taken care of by the instructor. Very easy to understand.. really simplified learning

      BG

      Blayson George


      01:00:00 AM 2023-09-05

      Very simplified and easy to understand.. Instructor and her way of teaching the concepts is soo smooth... as if she understands our queries already... Very affordable. ThankYou so much Pedagog... ⭐⭐⭐⭐⭐

      J


      11:20:22 AM 2023-09-11

      I did this course personally to keep myself on the top of all marketing efforts , This programme gives hands on experience to senior managers to understand different techniques in marketing & how to handle your channels & set up adverts professionally on Facebook, linked in etc & use these tools more efficiently, 👍👍



      $1500
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      Includes:
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      • 9 Units
      • Full lifetime access
      • Access on mobile
      • Download Brochure



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