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Professional Diploma In Digital Marketing

The Professional Diploma in Digital Marketing Specialization is a 100% online Premium Programme on Pedagog, approved and awarded by European International University-Paris. This Professional Diploma is an ideal investment for futuristic marketers who want to nurture their career in fastest growing job-oriented field globally. A Nationally recognized and Internationally accredited Diploma certificate from EIU-Paris adds to the value further evidencing your competitive advantage as a marketing expert, locally and internationally.

5 ( 4 ratings ) 201 students enrolled
Reviewed on 2023-07-16 09:23:35 Last updated on 2024-12-22 02:43:23 English
What I will learn?

     Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused.

    You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations. 


    This program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.


    This Professional Diploma Certification is approved & awarded by European International University-Paris, which adds to the value as a Digital Marketing expert or a Freelance Marketer. 

    Develop Future-Ready Skills Today 

    The Business Horizons inc. is collaborating with EIU-Paris to help you build future-ready skill




Lessons for this course
10 Units
  •     Course Outline 60
  •     Course Introduction 1
  •     Digital Marketing - Reading Material 60
  •     Introduction 1
  •     Introduction to Digital Marketing 5
  •     What is Digital Marketing? 1
  •     Benefits of Digital Marketing 5
  •     Digital Marketing Strategies 6
  •     Conclusion 1
  •     Content Marketing - Reading Material 120
  •     Content Marketing 5
  •     What is Content Marketing? 1
  •     Airbnb - "Not Yet Trending" Campaign 6
  •     Red Bull - "Stratos" Campaign 1
  •     Remember The Following 1
  •     Content Marketing Goals - I 5
  •     Content Marketing Goals - II 6
  •     Online Content Marketing 1
  •     Social Media Content Marketing 4
  •     Infographic Content Marketing 6
  •     Video Content Marketing 6
  •     Podcast Content Marketing 5
  •     Paid Content Marketing 6
  •     Influencer Content Marketing 1
  •     Search Engine Optimization (SEO) - Reading Material 180
  •     SEO - Introduction 1
  •     SEO 4
  •     How SEO Works? 4
  •     SEO Best Practices 2
  •     SEO's Values 5
  •     Social Media - Reading Material 180
  •     Social Media 5
  •     Facebook - Introduction 1
  •     Facebook Statistics 5
  •     Facebook Ads 2
  •     Instagram 1
  •     Instagram Statistics 4
  •     Instagram Ads 4
  •     YouTube 1
  •     YouTube Statistics 1
  •     YouTube Game 1 1
  •     YouTube Game 2 1
  •     YouTube Game 3 1
  •     YouTube Game 4 4
  •     YouTube Game 5 3
  •     YouTube Game 6 3
  •     YouTube Game 7 1
  •     YouTube Game 8 4
  •     YouTube Game 9 3
  •     YouTube Game 10 1
  •     YouTube Game 11 1
  •     LinkedIn Sales Navigator Tutorial 20
  •     Facebook & Instagram Part 1 25
  •     Facebook & Instagram Part 2 26
  •     Google Analytics 27
  •     HubSpot Part 1 26
  •     HubSpot Part 2 19
  •     Conclusion - Reading Material 120
  •     Conclusion 3
  •     Assessment 300
  •     Digital Marketing Fundamentals Project- Outline 720
  •     Project Submission 720
Requirements
  • There are no particular requirements needed for the completion of this course. This course is delivered in English Language.

    INTERNSHIP OPPORTUNITY - Internships available to the majority of students with a separate Internship with leading live European projects. T&C Apply.

     


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Course Objective

The Online Digital Marketing Certification Course covers various topics such as digital marketing strategy, search engine optimization, social media marketing, content marketing, mobile marketing, email marketing, and analytics. The course is delivered through video lessons, case studies, and projects.

  • Most organisations are ‘going digital’, but nearly 50% lack a defined strategy.
  • This Professional Programme is Right for you! Businesses are feeling the pressure to elevate marketing efforts and cut through the noise.


This programme is designed for:

  1. Experienced traditional marketers who come from corporate communications or non-digital backgrounds and seek to round out their marketing mindset by learning the latest digital methods and gaining a big-picture perspective. Titles may include CMO, marketing director, marketing manager, brand manager, account manager, communications manager and product manager.
  2. Non-marketing leaders who seek a holistic view of the latest marketing trends and strategies for building customer loyalty as a pathway to growth. Titles may include CEO, COO, managing director, founder, president and general manager.
  3. Early-career marketers who are digital natives and may have experience with some components of the marketing mix but seek to build broader capabilities for their career growth. Titles may include marketing coordinator, marketing specialist, marketing analyst and PPC/SEO/content specialist.
  4. Professionals from a non-marketing field making a horizontal move into marketing, such as product development, human resources, operations, finance and customer service.


About the institution
logo of institution
Advanced Solutions Technical Institute
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About institution

Authorised Partners

Dr. Ancil Peters (Executive Director)

Advanced Solutions Technical Institute

T: (868) 610-7500 | M: (868) 485-1835

E: ancil@astitnt.com, education@astitnt.com

www.astitnt.com

#46 Boundary Road, San Juan, Trinidad and Tobago.


EMMANUEL CARIBBEAN UNIVERSITY

mainoffice.ecu@gmail.com

(876) 630-7633 (876) 801-9312 (WhatsApp)

Unit 36, Blue Diamond Shopping Mall

Irinshore. Mintego Bay, St. James, Jamaica


JAMAICA THEOLOGICAL SEMINARY

14 - 16 West Avenue 

Constant Spring

Kingston 8 

Phone: (876)-969-8211

Email: admissions@jts.edu.jm 



Dr. Wayne Charles-Soverall

Address: Apt.5, # 53 Husbands Heights,

St. James,

Barbados

Telephone Number: 1 246 830 6509

Student feedback
Average rating
5

DT

Dennis Tem


08:00:00 PM 2023-09-10

The most comprehensive online training ever. The instructor really understands what aspiring digital marketers are looking for.. Very happy about the course. ThankYou so much..👍

RJ

Richard Jasper


05:00:00 AM 2023-09-08

I really wish i had come across this course earlier and not wasted my time and resources.. Very informative and really comprehensive... Practicality has been taken care of by the instructor. Very easy to understand.. really simplified learning

BG

Blayson George


01:00:00 AM 2023-09-05

Very simplified and easy to understand.. Instructor and her way of teaching the concepts is soo smooth... as if she understands our queries already... Very affordable. ThankYou so much Pedagog... ⭐⭐⭐⭐⭐

J


11:20:22 AM 2023-09-11

I did this course personally to keep myself on the top of all marketing efforts , This programme gives hands on experience to senior managers to understand different techniques in marketing & how to handle your channels & set up adverts professionally on Facebook, linked in etc & use these tools more efficiently, 👍👍



$3000
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