Pedagog Logo

BBA in Integrated Marketing Communications

The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions and to successfully communicate with others. You will acquire knowledge in subjects such as business management, information technology, and finance and accounting, equipping you with the necessary tools to possibly obtain a position in any industry. B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management.

0 ( 0 ratings ) 7 students enrolled
Reviewed on 2021-04-16 15:02:21 Last updated on 2024-04-25 20:33:57 English
What I will learn?
    1. BUS110 Business Communication
    2. MGT120 Managing Business
    3. ACC130 Accounting Principles I
    4. BUS140 E-Commerce
    5. ECO150 Principles of Economics
    6. FIN160 Principles of Finance
    7. MKT170 Principles of Marketing
    8. HRM180 Human Resource Management
    9. ACT210 Accounting Principles II
    10. MGT220 Operations Management
    11. BUS230 Entrepreneurship
    12. BUS240 Sustainable Business Practices
    13. FIN250 Financial Reporting
    14. MGT260 Logistics and Supply Chain Management
    15. MKT270 Cross-Cultural Marketing
    16. MGT280 Business Information Management
    17. MKT310 Marketing Image Branding and Recognition
    18. MKT320 Social Media Management
    19. MKT330 Integrated Marketing Communication
    20. MKT340 Digital Marketing
    21. MKT350 Consumer Behaviour Outline
    22. MKT360 Sales Management
    23. MKT370 Marketing Research & Analysis
    24. MKT380 Integrated Marketing Communications Capstone Project


Lessons for this course
0 Units
Requirements
    • Learners should possess a High School Diploma or its equivalent qualification, such as IGCSE, A-Level, IB, GED, etc.
    • Learners should possess proof of English language proficiency such as IELTS, TOEFL or pass EIU’s English proficiency test.
    • Learners should possess a high level of motivation and self-discipline.
    • Learners must possess basic smartphone or computer operating knowledge and skills.
    • Mature and high potential candidates without any previous education qualifications will be considered on a case-by-case basis with a minimum requirement of at least 6 years of professional working experience in the managerial/supervisory roles.
+ View More
Course Objective

    1. This specialisation will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communications.
    2. To create an individual who has a deep and passionate understanding of the business world.
    3. To cultivate an individual who not only analyses but creates valuable solutions to the day to day struggles in an operation.
    4. To initiate an entrepreneur mindset and create a unique and profitable path.
    5. To develop effective business communication skills.
    6. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
    7. Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN Integrated Marketing Communications evidencing your competitive advantage in the job market, locally and internationally.
    8. Greater confidence to face job-related tasks and achievement of optimised performance.
    9. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
    10. Higher likelihood of being considered for job promotions and salary upgrades.
    11. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in Integrated Marketing Communications
     
    About the institution
    logo of institution
    European International University
    + View More
    About institution

    The European International University (EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

    EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

    EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

    The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

    For more information about EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/

    Student feedback
    Average rating
    0

    $1249
    (Non Credit)
    $2499
    (Credit)

    You are not logged in !

    Add to cart
    Includes:
    • Blockchain stored certificate
    • 0 Units
    • Full lifetime access
    • Access on mobile


    Training 5 or more people?

    Get your team access to 4,000+ top Pedagog courses anytime, anywhere.

    Join as Institution

    About Institution

    logo of institution
    European International University

    More Recommended Courses

    European International University - Paris

    Research Methodology: Quantitative and Qualitative Analysis – Research Proposal Development

    The course; Research Methodology: Quantitative and Qualitative Analysis has been designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree programme as it offers you a measure of control and autonomy over what you learn. Learn the best methods and principles required to conduct and compile effective research with this professional certificate online course by EIU-Paris.

    5

    (11 Ratings)

    Price

    $350

    Prof. Dr. Edward Roy Krishnan

    Entrepreneurship 101

    This course teaches you how to start and grow your own business from the scratch. It provides time-tested blueprint for a successful startup.

    5

    (3 Ratings)

    Price

    $25

    Prof. Dr. Edward Roy Krishnan

    Goal Setting Strategies for Entrepreneurs

    There is no direction if there are no goals to achieve. An entrepreneur needs to set definite and specific goals for his/her personal life and business. This course will teach you important time-tested goal setting strategies that work wonders.

    4

    (5 Ratings)

    Price

    34

    $25

    Prof. Dr. Edward Roy Krishnan

    Self Discipline for Entrepreneurs

    Be an unstoppable entrepreneur. Get rid of burnouts. Erase self-doubts. This course helps you with techniques to achieve unlimited motivation and stay constantly inspired to do well in life, and business.

    5

    (4 Ratings)

    Price

    32

    $20

    Prof. Dr. Edward Roy Krishnan

    Success Habits of Great Entrepreneurs

    Entrepreneurs are not born. They are made. Success in entrepreneurship can be learned. There are communities in the mindset and habits of successfully entrepreneurs. This course teaches you the attitudes and actions required to become a successful entrepreneur.

    5

    (6 Ratings)

    Price

    34

    $25

    Prof. Dr. Edward Roy Krishnan

    Success through Failure

    Failure is a stepping stone to success. It is normal for entrepreneurs to fail. But every failure in a business should make an entrepreneur better in what he/she does. This course teaches you how to carefully anticipate business failures with the aim of averting them.

    5

    (3 Ratings)

    Price

    $25

    Prof. Dr. Edward Roy Krishnan

    Unlimited Motivation

    Be an unstoppable entrepreneur. Get rid of burnouts. Erase self-doubts. This course helps you with techniques to achieve unlimited motivation and stay constantly inspired to do well in life, and business.

    5

    (2 Ratings)

    Price

    $25

    Prof. Dr. Edward Roy Krishnan

    Gratitude - The Psychology of Happiness

    Science proves that being grateful increases happiness. Gratitude moves people to experience more positive emotions, better health, increased resiliency, and improved relationships. This course teaches you how to achieve true and lasting happiness and greatness by being grateful in life.

    5

    (8 Ratings)

    Price

    32

    $25

    Find the right course for you

    Answer a few questions to get personalized recommendations.

    Get Started Dismiss