Pedagog Logo

BBA in Integrated Marketing Communications

The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions and to successfully communicate with others. You will acquire knowledge in subjects such as business management, information technology, and finance and accounting, equipping you with the necessary tools to possibly obtain a position in any industry. B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management.

0 ( 0 ratings ) 7 students enrolled
Reviewed on 2021-04-16 15:02:21 Last updated on 2022-05-22 04:06:53 English
What I will learn?
    1. BUS110 Business Communication
    2. MGT120 Managing Business
    3. ACC130 Accounting Principles I
    4. BUS140 E-Commerce
    5. ECO150 Principles of Economics
    6. FIN160 Principles of Finance
    7. MKT170 Principles of Marketing
    8. HRM180 Human Resource Management
    9. ACT210 Accounting Principles II
    10. MGT220 Operations Management
    11. BUS230 Entrepreneurship
    12. BUS240 Sustainable Business Practices
    13. FIN250 Financial Reporting
    14. MGT260 Logistics and Supply Chain Management
    15. MKT270 Cross-Cultural Marketing
    16. MGT280 Business Information Management
    17. MKT310 Marketing Image Branding and Recognition
    18. MKT320 Social Media Management
    19. MKT330 Integrated Marketing Communication
    20. MKT340 Digital Marketing
    21. MKT350 Consumer Behaviour Outline
    22. MKT360 Sales Management
    23. MKT370 Marketing Research & Analysis
    24. MKT380 Integrated Marketing Communications Capstone Project


Lessons for this course
0 Units
Requirements
    • Learners should possess a High School Diploma or its equivalent qualification, such as IGCSE, A-Level, IB, GED, etc.
    • Learners should possess proof of English language proficiency such as IELTS, TOEFL or pass EIU’s English proficiency test.
    • Learners should possess a high level of motivation and self-discipline.
    • Learners must possess basic smartphone or computer operating knowledge and skills.
    • Mature and high potential candidates without any previous education qualifications will be considered on a case-by-case basis with a minimum requirement of at least 6 years of professional working experience in the managerial/supervisory roles.
+ View More
Course Objective

    1. This specialisation will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communications.
    2. To create an individual who has a deep and passionate understanding of the business world.
    3. To cultivate an individual who not only analyses but creates valuable solutions to the day to day struggles in an operation.
    4. To initiate an entrepreneur mindset and create a unique and profitable path.
    5. To develop effective business communication skills.
    6. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
    7. Nationally recognised and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN Integrated Marketing Communications evidencing your competitive advantage in the job market, locally and internationally.
    8. Greater confidence to face job-related tasks and achievement of optimised performance.
    9. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
    10. Higher likelihood of being considered for job promotions and salary upgrades.
    11. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in Integrated Marketing Communications
     
    About the institution
    logo of institution
    European International University
    + View More
    About institution

    The European International University (EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

    EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

    EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

    The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

    For more information about EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/

    Student feedback
    Average rating
    0



    $1249
    (Non Credit)
    $2499
    (Credit)

    You are not logged in !

    Includes:
    • Blockchain stored certificate
    • 0 Units
    • Full lifetime access
    • Access on mobile



    Training 5 or more people?

    Get your team access to 4,000+ top Pedagog courses anytime, anywhere.

    Join as Institution

    More Recommended Courses

    Mr Joel Farnworthss

    A comprehensive look at both the creation of organisation/business strategy and how, once created a strategy is best implemented. Essentially a module from the European International University's MBA programme this is available as a separate purchase for those who wish to focus their learning on creation and implementation of strategic intent. With detailed coverage of the topic, this online offering is delivered in 30 sections and needs approximately 25 hours of learning time. Designed over a six month period in 2019, it is an up to date summary of what we have learned about creating and (more importantly) delivering strategic intentions to successfully progress any organisation.

    5

    (4 Ratings)

    Price

    $14

    Mr. Robert Brand

    The project management course covers the best practices of modern project management.

    5

    (3 Ratings)

    Price

    $10

    Mr Joel Farnworthss

    A comprehensive look at best practice in both leadership and people management. The fundamental start point is that Leadership is different from Management and, although almost all agree to this, research continues to show that businesses and organisations are struggling to identify and use these differences effectively. Business results are suffering as a result. Taken from the European University's MBA programme, this online offering is provided in 30 sections and involves approximately 25 hours of learning. Designed over a six month period in 2019 it brings together much that we have learned on impactive leadership as opposed to effective management!!

    5

    (4 Ratings)

    Price

    $10

    Dr. Katina Grigoraskos

    This course is designed to develop skills in designing, conducting and evaluating action research in the context of management practice. Research can be one of the most interesting features of any degree course as it offers you a measure of control and autonomy over what you learn. It gives you an opportunity to confirm, clarify, pursue – or even discover –new aspects of a subject or topic you are interested in.

    5

    (11 Ratings)

    Price

    $150

    Mr Joel Farnworthss

    A comprehensive look at the progress made and best practices now used increasingly in mainstream HR services that impact business success. The programme covers the moves made from HR's administrative roots to strategic business partner and now the intentions to become a predictive contributor to future business/organisation success. Progress has not been smooth - much more disjointed than we would have liked - but what has emerged (and continues to evolve) are a number of key service deliverables that impact business progress and that set the scene for HR capabilities and deliverables going forward. Taken for the European International Universitiy's MBA programme, this offering is designed in 30 learning sections that require approximately 25 hours of learning.

    4

    (4 Ratings)

    Price

    $12

    Robert Park

    A course that focuses on effective planning, pricing, and promoting of goods and services intended to its target market with practical operational recommendations.

    5

    (7 Ratings)

    Price

    $15

    Thitival Hutasingh

    In this course, we will lay the foundation for understanding the dynamic field of operations and supply management

    5

    (3 Ratings)

    Price

    $15

    Dr. Anastasia Maga

    The Financial Management course focuses on the financial management of an organization and encompasses the full range of financial management techniques, including analysis, planning, and control.

    5

    (3 Ratings)

    Price

    $15

    Find the right course for you

    Answer a few questions to get personalized recommendations.

    Get Started Dismiss