Marketing is important area of the travel and tourism industry. Companies create wonderful itineraries to inform customers about their products. This module will give learners valuable insight into tourism marketing and how to create and promote tours that a customer would love and enjoy.
1. Introduction to Tourism Marketing
2. Target Markets
3. Travel and risks
4. Marketing Destinations
5. Profits and Tourisms
6. Assessing Tourism
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Learners should possess a high level of
motivation and self-discipline.
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Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define tourism-marketing terms
2. Determine appropriate travel destinations
3. Perform risk analysis
4. Identify target markets
5. Assess agencies profit margins
6. Develop a travel brochure
