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CCK - B.B.A. (Top-Up) TTM Module-2: TTM320 Tourism Marketing

Marketing is important area of the travel and tourism industry. Companies create wonderful itineraries to inform customers about their products. This module will give learners valuable insight into tourism marketing and how to create and promote tours that a customer would love and enjoy.

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Reviewed on 2021-05-19 17:51:23 Last updated on 2024-03-03 06:48:54 English
What I will learn?

    1. Introduction to Tourism Marketing

    2. Target Markets

    3. Travel and risks

    4. Marketing Destinations

    5. Profits and Tourisms

    6. Assessing Tourism

Lessons for this course
1 Units
  •     TTM320 Tourism Marketing Outline 0
  •     Tourism Marketing 0
  •     Tourism Marketing II 0
  •     TTM320 Tourism Marketing - Assessment 0
  •     TTM320 Tourism Marketing Assessment 1. Submission 0
  •     TTM320 Tourism Marketing Assessment 2. Submission 0
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define tourism-marketing terms

2. Determine appropriate travel destinations

3. Perform risk analysis

4. Identify target markets

5. Assess agencies profit margins

6. Develop a travel brochure

About the institution
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Ceylon Campus
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