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CCK - B.B.A. (Top-Up) MKT Module-8: MKT380 Integrated Marketing Communication Capstone Project

The Capstone Project is the final module for the BBA (Top-Up)for each specialization. It is a research module where the student will choose a research topic based on his or her BBA specialization. The student will write a 3,000-word Capstone project paper. This module will allow the student to demonstrate his/her knowledge of both theories and the understanding of practical applications in the business world. The rationale behind the Capstone Project is for the student to apply the theoretical knowledge gained through this Degree programme. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world application.

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Reviewed on 2021-08-22 07:21:41 Last updated on 2024-05-20 17:36:01 English
What I will learn?

    1. Introduction to Research

    2. Plagiarism and Academic Integrity

    3. Steps to Conducting Research

    4. Important Research Chapters

    5. Research Methodology

    6. Forming Conclusions

    7. Presenting Research

Lessons for this course
1 Units
  •     MKT380 Capstone Project Outline 0
  •     APA Handbook 0
  •     APA Guide for Writing Research Papers 0
  •     Introduction To Research Methods 0
  •     MKT380 Capstone Project Assessment 0
  •     MKT380 Capstone Research Project Submission 0
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Choose a research topic

2. Review appropriate literature for research papers

3. Understand research methodology

4. Analyze results of research

5. Conclude research papers with valid evidence

6. Contribute research to the business world

7. Create a presentation

8. Link business strategies and theories to real-life application

About the institution
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Ceylon Campus
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About institution

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