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CCK - BBA HHM Module-7 : MKT170 Principles of Marketing

Principles of Marketing is an introductory course designed to help students understand the basic components of marketing. This module will also help students to understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.

5 ( 2 ratings ) 111 students enrolled
Reviewed on 2021-05-17 16:35:31 Last updated on 2022-10-01 10:22:25 English
What I will learn?

    1. Introduction to the Principles of Marketing

    2. Marketing Mix

    3. Target Markets

    4. Online and Offline Marketing Campaigns

    5. Seven Principles of Marketing

    6. SWOT Analysis


Lessons for this course
1 Units
  •     MKT170 Principles of Marketing Outline 0
  •     Marketing Across Cultures 0
  •     MKT170 Principles of Marketing - Assessment 0
  •     MKT170 Principles of Marketing Assignment 1. Submission 0
  •     MKT170 Principles of Marketing Assignment 2. Submission 0
  •     MKT170 Principles of Marketing Assignment 3. Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define marketing terms

2. Distinguish between targeted marketing segments

3. Identify marketing mix elements

4. Assess the use of different pricing

5. Analyze a company’s online marketing campaign

About the institution
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Ceylon Campus
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About institution

The Pedagog Platform is an educators created and managed e-learning & business Studies platform which brings revolution in the global education industry targeting all segments and age groups of students including  professional skills based courses to degrees.




 


Ceylon Campus was formed in 2016 with the objective of providing quality education and training to the young and mature learners who are unemployed due to the lack of skills and knowledge in their professional field. We aim to inspire students to become creative professionals by providing opportunities for  higher education, professional degree/diploma  and skill-based courses. To achieve this goal, CEYLON CAMPUS assists in bringing Affordable Professional Business Degree programmes in collaboration with EUROPEAN INTERNATIONAL UNIVERSITY, PARIS. These courses are available in part-time/online mode through Blockchain based online learning Platform PEDAGOG, where learners can fulfil their educational dreams at their own pace and space.  

 

The European International University(EIU-Paris), is a private higher education establishment authorized by the French Ministry of Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

EIU-Paris is also internationally accredited by the Accreditation Service for International Schools, Colleges and Universities (ASIC). EIU is accredited with Premier University status by ASIC, UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member of the CHEA International Quality Group (CIQG) in the USA and is listed in their International Directory. It is also a member of the British Quality Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA) and an institutional member of European Distance and E-Learning Network (EDEN).

EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States.

The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.

For more information about EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/


             

      

Student feedback
Average rating
5

EJ

Ethan Jarred


02:00:00 AM 2021-07-05

The flow of content is praiseworthy. Learning made so easy and fun.. Thanks Pedagog

E

Efemena


08:00:00 PM 2021-07-22

Its amazing to know that you have to pay only once and you get a lifetime access to the course. i revisited this module today as my organisation is expanding and we had to brainstorm Strategies and techniques as employees for a deal. I remembered this module full of resources. just logged in and here i got all my answers.. So convenient.. So happy to be an MBA from Pedagog



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