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B.B.A. IBM Module-7: MKT170 Principles of Marketing

Principles of Marketing is an introductory course designed to help students understand the basic components of marketing. This module will also help students to understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.

5 ( 2 ratings ) 90 students enrolled
Reviewed on 2021-05-17 16:35:31 Last updated on 2024-06-19 16:50:26 English
What I will learn?

    1. Introduction to the Principles of Marketing

    2. Marketing Mix

    3. Target Markets

    4. Online and Offline Marketing Campaigns

    5. Seven Principles of Marketing

    6. SWOT Analysis


Lessons for this course
1 Units
  •     MKT170 Principles of Marketing - Outline 0
  •     Marketing Across Cultures 0
  •     MKT170 Principles of Marketing - Assignment 0
  •     MKT170 Principles of Marketing - Assignment Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define marketing terms

2. Distinguish between targeted marketing segments

3. Identify marketing mix elements

4. Assess the use of different pricing

5. Analyze a company’s online marketing campaign

About the institution
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EUROPEAN INTERNATIONAL UNIVERSITY-PARIS
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About institution

Student feedback
Average rating
5

EJ

Ethan Jarred


02:00:00 AM 2021-07-05

The flow of content is praiseworthy. Learning made so easy and fun.. Thanks Pedagog

E

Efemena


08:00:00 PM 2021-07-22

Its amazing to know that you have to pay only once and you get a lifetime access to the course. i revisited this module today as my organisation is expanding and we had to brainstorm Strategies and techniques as employees for a deal. I remembered this module full of resources. just logged in and here i got all my answers.. So convenient.. So happy to be an MBA from Pedagog



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