Principles of Marketing is an introductory course designed to help students understand the basic components of marketing. This module will also help students to understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.
1. Introduction to the Principles of Marketing
2. Marketing Mix
3. Target Markets
4. Online and Offline Marketing Campaigns
5. Seven Principles of Marketing
6. SWOT Analysis
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define marketing terms
2. Distinguish between targeted marketing segments
3. Identify marketing mix elements
4. Assess the use of different pricing
5. Analyze a company’s online marketing campaign
02:00:00 AM 2021-07-05
The flow of content is praiseworthy. Learning made so easy and fun.. Thanks Pedagog
08:00:00 PM 2021-07-22
Its amazing to know that you have to pay only once and you get a lifetime access to the course. i revisited this module today as my organisation is expanding and we had to brainstorm Strategies and techniques as employees for a deal. I remembered this module full of resources. just logged in and here i got all my answers.. So convenient.. So happy to be an MBA from Pedagog
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