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CCK - B.B.A. (Top-Up) MKT Module-5: MKT350 Consumer Behavior

Marketers use strategies to attract consumers to their products and services, and marketers need to understand why consumer respond to these strategies. Consumer behavior is the study of understanding the way consumer act and respond in a certain manner, and an awareness of the behavior principles to developing effective marketing strategies.

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Reviewed on 2021-05-19 13:28:34 Last updated on 2024-04-24 18:02:02 English
What I will learn?

    1. Introduction to Consumer Behavior

    2. Consumer Behavioral Factors

    3. Influence of Branding, packaging and Labelling

    4. Channel and Logistics

    5. Product Placement

    6. Effective versus Ineffective Advertisement

Lessons for this course
1 Units
  •     MKT350 Consumer Behavior Outline 0
  •     Consumer Behaviour and Advertisement Management 0
  •     MKT350 Consumer Behavior - Assessment 0
  •     MKT350 Consumer Behavior Assignment Submission 0
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module a student will be able to:

1. Define consumer behavior terms.

2. Gain an understanding of how consumers make choices.

3. Discuss consumer influences on product placement, advertisements, pricing, and

distributions channels.

4. Identify environmental factors that influence consumer decisions.

About the institution
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Ceylon Campus
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