This module develops a learner’s insight of the digital marketing world. Digital Marketing is any set of technological activities and processes used for creating, communicating, delivering, and exchanging of information that adds to returning customers, potential customers, clients, and the public. This module covers topics such as Mobile Search Engine, Integrated Marketing Strategies and Marketing Plans.
1. Introduction to Digital Marketing
2. Integrated Marketing Strategies
3. Digital Marketing Strategies
4. Mobile Search Engine
5. Digital Marketing Plans
6. The Value of Digital Marketing
· Learners should possess a high level of motivation and self-discipline.
· Learners must possess basic smartphone or computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define Integrated Marketing terms
2. Understand important Digital Marketing channels in advertising
3. Construct comprehensive Digital Marketing strategies and plans
4. Analyze Digital Marketing analytics
5. Develop a Digital marketing plan