Pedagog Logo

CCK - B.B.A. (Top-Up) MKT Module-4: MKT340 Digital Marketing

This module develops a learner’s insight of the digital marketing world. Digital Marketing is any set of technological activities and processes used for creating, communicating, delivering, and exchanging of information that adds to returning customers, potential customers, clients, and the public. This module covers topics such as Mobile Search Engine, Integrated Marketing Strategies and Marketing Plans.

0 ( 0 ratings ) 48 students enrolled
Reviewed on 2021-05-19 12:58:01 Last updated on 2023-10-02 11:27:50 English
What I will learn?

    1. Introduction to Digital Marketing

    2. Integrated Marketing Strategies

    3. Digital Marketing Strategies

    4. Mobile Search Engine

    5. Digital Marketing Plans

    6. The Value of Digital Marketing

Lessons for this course
1 Units
  •     MKT340 Digital Marketing Outline 0
  •     Netmining Marketing-Big Book 0
  •     MKT340 Digital Marketing - Assessment 0
  •     MKT340 Digital Marketing Assignment 1. Submission 0
  •     MKT340 Digital Marketing Assignment 2. Submission 0
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

+ View More
Course Objective

After completing this module learners will be able to:

1. Define Integrated Marketing terms

2. Understand important Digital Marketing channels in advertising

3. Construct comprehensive Digital Marketing strategies and plans

4. Analyze Digital Marketing analytics

5. Develop a Digital marketing plan

About the institution
logo of institution
Ceylon Campus
+ View More
About institution

For more information about EIU-Paris Recognition and Accreditation, please visit