Integrated Market Communication is a way for a company to ensure that it delivers a constant message to its customers, employees, stakeholders, and the public through all marketing channels. In two today’s world it is important that a company ensures that it’s branding is consistent with its values and mission. This module will help learners to understand the necessary strategies to create an integrated marketing platform for a company.
1. Introduction to Integrated Marketing
2. Integrated Marketing Strategies
3. Consumers and Company’s Image
4. Marketing Strategies and Plans
5. Importance of Surveys
6. Keeping a Consistent Message
·
Learners should possess a high level of
motivation and self-discipline.
·
Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define integrated marketing terms
2. Discuss customer surveys
3. Clarify a company’s marketing strategies
4. Identify potential inconsistencies in marketing plan
5. Develop integrated marketing strategies
European International University - Paris
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