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CCK - B.B.A. (Top-Up) MKT Module-3: MKT330 Integrated Marketing Communication

Integrated Market Communication is a way for a company to ensure that it delivers a constant message to its customers, employees, stakeholders, and the public through all marketing channels. In two today’s world it is important that a company ensures that it’s branding is consistent with its values and mission. This module will help learners to understand the necessary strategies to create an integrated marketing platform for a company.

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Reviewed on 2021-05-19 12:41:55 Last updated on 2024-04-24 18:46:30 English
What I will learn?

    1. Introduction to Integrated Marketing

    2. Integrated Marketing Strategies

    3. Consumers and Company’s Image

    4. Marketing Strategies and Plans

    5. Importance of Surveys

    6. Keeping a Consistent Message

Lessons for this course
1 Units
  •     MKT330 Integrated Marketing Communication Outline 0
  •     Integrated Marketing Communication-A Primer 0
  •     MKT330 Integrated Marketing Communication - Assessment 0
  •     MKT330 Integrated Marketing Communication Assignment 1. Submission 0
  •     MKT330 Integrated Marketing Communication Assignment 2. Submission 0
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define integrated marketing terms

2. Discuss customer surveys

3. Clarify a company’s marketing strategies

4. Identify potential inconsistencies in marketing plan

5. Develop integrated marketing strategies

About the institution
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Ceylon Campus
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