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BBA (Top-Up) Integrated Marketing Communications MODULE-2 : MKT320 Social Media Management

Social media management is an important part of 21st century marketing. A social media manager can receive instant feedback from their targeted audience, and it is important that social media marketer promote a consistent message to the public. This module will look into the strategies and tools used by social media marketers to strategically promote value for companies’ brands.

0 ( 0 ratings ) 89 students enrolled
Reviewed on 2021-05-19 12:31:41 Last updated on 2022-12-02 12:08:33 English
What I will learn?

    1. Introduction to Social Media Marketing

    2. Social Media Marketing and Consistent Branding

    3. Content Analytics

    4. Social Media Strategies

    5. Target Market and Social Media Content


Lessons for this course
1 Units
  •     MKT320 Social Media Management - Outline 0
  •     Handbook of Social Media Management - Value Chain and Business Models 0
  •     MKT320 Social Media Management - Assignment 0
  •     MKT320 Social Media Management - Assignment Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define social media terms

2. Understand the important of consistent brand image

3. Compare social media analytics between social media site

4. Assess important factors in social media management

About the institution
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EUROPEAN INTERNATIONAL UNIVERSITY-PARIS
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