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BBA (Top-Up) Integrated Marketing Communications MODULE-1 : MKT310 Marketing Image Branding and Recognition

Marketing Image Branding and recognition is an approach that companies take to develop their brands’ identify over a course of time. This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. This module will focus on topics such as positive branding, brand identity, brand image, and branding marketing strategies.

5 ( 1 ratings ) 126 students enrolled
Reviewed on 2021-05-19 11:54:20 Last updated on 2022-12-02 14:07:36 English
What I will learn?

    1. Introduction to Marketing Image Branding and Recognition

    2. Brand Recognition and Goal Setting

    3. Brand Appeal

    4. Marketing Brand and Recognition Strategies

    5. Brand Identity

    6. Brand Image


Lessons for this course
1 Units
  •     MKT310 Marketing Image Branding and Recognition - Outline 0
  •     Nation Branding- Concepts, Issues & Practice 0
  •     How Integrated Marketing Communications (IMC) works ? 0
  •     MKT310 Marketing Image Branding and Recognition - Assignment 0
  •     MKT310 Marketing Image Branding and Recognition - Assignment Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Identify marketing image branding and recognition

2. Determine key business goals

3. Define brands appeal to customers

4. Determine appropriate marketing strategy

5. Develop a brand comparative analysis

About the institution
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EUROPEAN INTERNATIONAL UNIVERSITY-PARIS
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About institution
Student feedback
Average rating
5

mJ

muller J


02:00:00 AM 2021-07-15

i used to feel handicapped registering for online courses due to non availability of a computer at my place... Thanks to peadgog.. It was surprising to witness completing an online degree course and assignment submission on phone itself, that too smoothly and hassle free.. Much Thanks Pedagog for affordable degree courses, as well as catering to users without a computer at home.



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