Marketing Image Branding and recognition is an approach that companies take to develop their brands’ identity over the course of time. This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. This module will focus on topics such as positive branding, brand identity, brand image, and branding marketing strategies.
1. Introduction to Marketing Image Branding and Recognition
2. Brand Recognition and Goal Setting
3. Brand Appeal
4. Marketing Brand and Recognition Strategies
5. Brand Identity
6. Brand Image
·
Learners should possess a high level of
motivation and self-discipline.
·
Learners must possess basic smartphone or
computer operating knowledge and skills.
After completing this module learners will be able to:
1. Identify marketing image branding and recognition
2. Determine key business goals
3. Define brands that appeal to customers
4. Determine appropriate marketing strategy
5. Develop a brand comparative analysis
mJ
muller J
02:00:00 AM 2021-07-15
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European International University - Paris
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