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CCK - B.B.A. ( Top-Up) MKT Module-1: MKT310 Marketing Image Branding and Recognition

Marketing Image Branding and recognition is an approach that companies take to develop their brands’ identify over a course of time. This module will look at the techniques that marketers use to promote and market the consistent identity of their brands to consumers. This module will focus on topics such as positive branding, brand identity, brand image, and branding marketing strategies.

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Reviewed on 2021-05-19 11:54:20 Last updated on 2024-04-24 19:18:09 English
What I will learn?

    1. Introduction to Marketing Image Branding and Recognition

    2. Brand Recognition and Goal Setting

    3. Brand Appeal

    4. Marketing Brand and Recognition Strategies

    5. Brand Identity

    6. Brand Image


Lessons for this course
1 Units
  •     MKT310 Marketing Image Branding and Recognition Outline 0
  •     Nation Branding- Concepts, Issues & Practice 0
  •     How Integrated Marketing Communications (IMC) works? 0
  •     MKT310 Marketing Image Branding and Recognition - Assessment 0
  •     MKT310 Marketing Image Branding and Recognition -Assignment 1. Submission 0
  •     MKT310 Marketing Image Branding and Recognition -Assignment 2. Submission 0
  •     MKT310 Marketing Image Branding and Recognition -Assignment 3. Submission 0
Requirements
  • ·     Learners should possess a high level of motivation and self-discipline.

    ·     Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Identify marketing image branding and recognition

2. Determine key business goals

3. Define brands appeal to customers

4. Determine appropriate marketing strategy

5. Develop a brand comparative analysis

About the institution
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Ceylon Campus
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About institution

EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/