International Marketing is the application of marketing principles in multiple international markets. International marketers undertake the task of discovering the most effective way to market services and products to consumers in numerous countries while respecting various traditions, mannerisms, and cultural differences. This module, International Marketing, looks into the social, political, economic, and environmental factors of marketing.
1. Introduction to International Marketing
2. Target Markets
3. Social, Economic, Political, and Environmental Marketing Factors
4. Pricing and Payments
5. Cultural Sensitivity and International Marketing
6. International Marketing Strategies
Learners
should possess a high level of motivation and self-discipline.
Learners
must possess basic smartphone or computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define international marketing terms
2. Identify target markets in multiple countries
3. Determine appropriate marketing strategies for target markets
4. Research international pricing and payments
5. Assess international markets' social, political, economic, and environmental factors
6. Develop an international marketing campaign
Bilal Khalid
03:45:12 AM 2023-10-29
Very cooperative teachers and staff
European International University - Paris
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