Pedagog Logo

CCK - B.B.A. IBM Module-21: IBM350 International Marketing

International Marketing is the application of marketing principles in multiple international markets. International marketers undertake the task of discovering the most effective way to market services and products to consumers in numerous countries while respecting various traditions, mannerisms, and cultural differences. This module, International Marketing, looks into the social, political, economic, and environmental factor of marketing.

0 ( 0 ratings ) 13 students enrolled
Reviewed on 2021-05-19 17:01:03 Last updated on 2025-02-19 12:12:01 English
What I will learn?

    1. Introduction to International Marketing

    2. Target Markets

    3. Social, Economic, Political and Environmental Marketing Factors

    4. Pricing and Payments

    5. Cultural Sensitivity and international Marketing

    6. International Marketing Strategies


Lessons for this course
1 Units
  •     IBM350 International Marketing Outline 0
  •     International Marketing 0
  •     IBM350 International Marketing - Assessment 0
  •     IBM350 International Marketing Assignment Submission 0
Requirements
  • Learners should possess a high level of motivation and self-discipline.

    Learners must possess basic smartphone or computer operating knowledge and skills.

+ View More
Course Objective

After completing this module learners will be able to:

1. Define international marketing terms

2. Identify target markets in multiple countries

3. Determine appropriate marketing strategies for target markets

4. Research international pricing and payments

5. Assess international markets social, political, economic, and environments factors

6. Develop an international marketing campaign

About the institution
logo of institution
Ceylon Campus
+ View More
About institution

EIU-Paris Recognition and Accreditation, please visit https://eiu.ac/recognition-and-accreditation/