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CCK - B.B.A. IBM Module-21: IBM350 International Marketing

International Marketing is the application of marketing principles in multiple international markets. International marketers undertake the task of discovering the most effective way to market services and products to consumers in numerous countries while respecting various traditions, mannerisms, and cultural differences. This module, International Marketing, looks into the social, political, economic, and environmental factor of marketing.

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Reviewed on 2021-05-19 17:01:03 Last updated on 2024-03-03 06:25:07 English
What I will learn?

    1. Introduction to International Marketing

    2. Target Markets

    3. Social, Economic, Political and Environmental Marketing Factors

    4. Pricing and Payments

    5. Cultural Sensitivity and international Marketing

    6. International Marketing Strategies

Lessons for this course
1 Units
  •     IBM350 International Marketing Outline 0
  •     International Marketing 0
  •     IBM350 International Marketing - Assessment 0
  •     IBM350 International Marketing Assignment Submission 0
  • Learners should possess a high level of motivation and self-discipline.

    Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define international marketing terms

2. Identify target markets in multiple countries

3. Determine appropriate marketing strategies for target markets

4. Research international pricing and payments

5. Assess international markets social, political, economic, and environments factors

6. Develop an international marketing campaign

About the institution
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Ceylon Campus
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