Hotels, no matter their size or location, have to grab the attention of protentional and returning customers. In this module students will learn the necessary strategies to market a hotel to the 21st century customer. This module covers topics such as the use of online travel agency, revenue management strategies, and the importance effective digital marketing.
1. Introduction to Hotel Marketing
2. The 21st Century Hotel Customer
3. Hospitality Revenue Management
4. Digital Hotel Marketing
5. Online Travel Agencies
6. Returning Hotel Costumers
Learners
should possess a high level of motivation and self-discipline.
Learners
must possess basic smartphone or computer operating knowledge and skills.
After completing this module learners will be able to:
1. Define strategic hotel marketing terms
2. Use digital marketing strategies to market to customers
3. Corelate the effectiveness of good revenue management strategies as a marketing strategy
4. Assess and manage customer reviews for a hotel
5. Develop a hotel marketing plan
EIU-Paris is an internationally
accredited by the Accreditation Service for International Schools, Colleges and
Universities (ASIC). EIU is accredited with Premier University status by ASIC,
UK, since 2nd October 2018. ASIC is recognized by UKVI in the UK, is a member
of the CHEA International Quality Group (CIQG) in the USA and is listed in
their International Directory. It is also a member of the British Quality
Foundation (BQF), an affiliate of European Network for Quality Assurance (ENQA)
and an institutional member of European Distance and E-Learning Network (EDEN).
EIU-Paris has also obtained accreditation candidacy status, and is currently pursuing programmatic accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), United States. The European International University is further audited and quality assured, as well as ranked, by internationally acclaimed bodies such as QS, ACBSP, ECBE, BGA, ATHEA, and CEOWORLD Magazine.
More info : https://eiu.ac/recognition-and-accreditation/
European International University - Paris
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