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CCK - B.B.A. (Top-Up) HHM Module-5: HHM350 Hotel Business Marketing

Hotels, no matter their size or location, have to grab the attention of protentional and returning customers. In this module students will learn the necessary strategies to market a hotel to the 21st century customer. This module covers topics such as the use of online travel agency, revenue management strategies, and the importance effective digital marketing.

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Reviewed on 2021-05-19 11:10:24 Last updated on 2024-07-25 02:41:08 English
What I will learn?

    1. Introduction to Hotel Marketing

    2. The 21st Century Hotel Customer

    3. Hospitality Revenue Management

    4. Digital Hotel Marketing

    5. Online Travel Agencies

    6. Returning Hotel Costumers

Lessons for this course
1 Units
  •     HHM350 Hotel Business Marketing Outline 0
  •     Marketing and Promotion in the Hotel Industry-A case study in Family Hotel and Hotel Group 0
  •     Marketing Plan 0
  •     HHM350 Hotel Business Marketing - Assessment 0
  •     HHM350 Hotel Business Marketing - Assignment Submission 0
  • Learners should possess a high level of motivation and self-discipline.

    Learners must possess basic smartphone or computer operating knowledge and skills.

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Course Objective

After completing this module learners will be able to:

1. Define strategic hotel marketing terms

2. Use digital marketing strategies to market to customers

3. Corelate the effectiveness of good revenue management strategies as a marketing strategy

4. Assess and manage customer reviews for a hotel

5. Develop a hotel marketing plan

About the institution
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Ceylon Campus
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