Google AdWords Mastery - Beginners to Advanced

Beginners to Mastery course, you will need to learn the basics of the digital advertising giant and move your way to mastery. Everything will be taught with simplicity, and you'll have both notes and videos to return to if you get stuck. This is an on-demand, online program that teaches advertisers, marketers and business owners how to rapidly build their advertising skills, and earn profits from Google Ads.

5 ( 1 ratings ) 150 students enrolled
Created on 2021-01-26 09:43:13 Last updated on 2021-02-27 13:24:25 English
What i will learn?
    • Google AdWords Basics- The history, auction, data insights, structure, research, terminology and research
    • AdWords Search- What are Keywords, search terms, negative keywords, bidding, Ad copy, Ad extensions, Multi Intent Keywords and Temperatures
    • AdWords Display- Basics, display network, setting the stage, display keywords, placements, topics, Interest, demographics, layer targeting, Gmail Ads, Ads in Mobile Apps, Additional Settings, Ad types, Building your display funnel
    • Remarketing-Basics, Setting up, negative audiences, Customer Match, Similar audiences, customer match, different types
    • Google Shopping- Basics, Setting up google merchant center, setting up data feed, connecting your data feed, writing product tiles, product descriptions, images and prices, campaign structure, Bidding rules and automation.
    • YouTube- Stats, Types of video ads, YouTube targeting, Creating Actual video Ad, strength of audiences,  understanding new matrices, setting up for success, connecting accounts, conversion tracking, Research for search, Research for display, Building up your first campaign, single Keywords Ad Groups, The Iceberg Effect, Budgets and Bids.
    • AdWords Editor- What it is and where to get it. shortcuts for quickness
    • Optimization Work- Daily alerts, weekly routines, monthly routines, filters, attribution models
    • Script/Role Automation- Scripts and rules to help
    • Scaling and Growth- Scaling search, scaling display
    • The Most Important Things To Remember- sacrificing metrices, granularity, landing page importance, smoke testing
    • There You Are- Good to Go For Success




Lessons for this course
12 Units
  •     2. What is Google AdWords 3
  •     7. Data Insights 2
  •     9. Structure of AdWords 4
  •     11. Search vs Display 5
  •     16. Terminology & Language 8
  •     12. PPC Temperatures 17
  •     14. AdWords Research 3
  •     1. What Is Google AdWords 0
  •     3. The History of AdWords 0
  •     4. The Adwords Auction 0
  •     5. Targeting & Budget Control 0
  •     6. Data Insights 0
  •     8. Structure of Adwords 0
  •     13. Adwords Research 0
  •     15. Terminology & Language 0
  •     17. The Big Picture 0
  •     10. Search vs Display 0
  •     3. Keyword Match Types 4
  •     5. Search Terms 2
  •     7. Negative Keywords 3
  •     8. Quality Scores 4
  •     10. Bidding 6
  •     12. Ad Copy 4
  •     14. Ad Extensions 6
  •     16. Multi Intent Keywords Temperatures 3
  •     1. Keywords And What Are They 0
  •     2. Keyword Match Types 0
  •     4. Search Terms 0
  •     6. Negative Keywords 0
  •     9. Bidding 0
  •     11. Ad Copy 0
  •     15. Multi Intent Keywords & Temperatures 0
  •     13. Ad Extensions 0
  •     2. Setting The Stage 4
  •     6. Placements 2
  •     4. Display Keywords 3
  •     8. Topics 3
  •     10. Interests 5
  •     13. Layer Targeting 3
  •     15. Gmail Ads 4
  •     17. Ads In Mobile Apps 5
  •     19. Additional Settings 4
  •     23. Building Your Display Funnel 4
  •     1. What Is The Display Network 0
  •     3. Display Keywords 0
  •     5. Placements 0
  •     7. Topics 0
  •     9. Interests 0
  •     11. Demographics Geographies Languages 0
  •     12. Layer Targeting 0
  •     14. Gmail Ads 0
  •     16. Ads In Mobile Apps 0
  •     18. Additional Settings 0
  •     20. Ad Types & Where To Build Them 0
  •     21. Temperatures & Mini Baits 0
  •     22. Building Your Display Funnel 0
  •     3. Setting Remarketing Up 8
  •     5. Negative Audiences 3
  •     7. Customer Match 2
  •     9. Similar Audiences 2
  •     11. Remarketing Lists For Search Ads 3
  •     13. Different Types of Remarketing 3
  •     1. What Is Remarketing 0
  •     2. Setting Remarketing Up 0
  •     4. Negative Audiences 0
  •     6. Customer Match 0
  •     8. Similar Audiences 0
  •     10. Remarketing Lists For Search Ads 0
  •     12. Different Types of Remarketing 0
  •     4. Types Of Video Ads 3
  •     8. Creating The Actual Video Ad 3
  •     6. YouTube Targeting 4
  •     11. Understanding New Metrics 5
  •     1. YouTube Stats 0
  •     2. Types of YouTube Campaigns & Networks 0
  •     3. Types of Video Ads 0
  •     7. Creating The Actual Video Ad 0
  •     5. YouTube Targeting 0
  •     9. Strength of Audiences 0
  •     10. Understanding New Metrics 0
  •     5. Connecting Your Data Feed 3
  •     10. Campaign Structure 6
  •     11. Remarketing Optimization 3
  •     13. Bidding Rules and Automation 3
  •     15. Drive Leads With Google Shopping 2
  •     1. What Is Google Shopping 0
  •     2. Setting Up Google Merchant Center 0
  •     3. Setting Up Your Data Feed 0
  •     4. Connecting Your Data Feed 0
  •     6. Writing Product Titles 0
  •     7. Product Descriptions 0
  •     8. Images & Prices 0
  •     9. Campaign Structure 0
  •     12. Bidding Rules & Automation 0
  •     14. Drive Leads With Google Shopping 0
  •     2. Navigating The AdWords Interface 9
  •     5. Conversion Tracking 5
  •     7. Research For Search The Keyword Planner 4
  •     9. Research For Display The Display Planner 3
  •     11. Building Your First Campaign 7
  •     13. Single Keyword Ad Groups (SKAGs) For Search 7
  •     15. The Display & Video Ad Group Structure 3
  •     17. The Iceberg Effect 6
  •     19. Budgets and Bids 4
  •     21. Additional Tracking Options 3
  •     1. Navigating The AdWords Interface 0
  •     3. Connecting Accounts 0
  •     18. Budgets & Bids 0
  •     4. Conversion Tracking 0
  •     6. Research For Search The Keyword Planner 0
  •     10. Building Your First Campaign 0
  •     12. Single Keyword Ad Groups (SKAGS) For Search 0
  •     14. The Display & Video Ad Group Structure 0
  •     8. Research For Display The Display Planner 0
  •     16. The Iceberg Effect 0
  •     20. Additional Tracking Options 0
  •     3. Shortcuts For Quickness 4
  •     1. What It Is & Where To Get It 0
  •     2.Shortcuts For Quickness 0
  •     2. Daily Alerts 3
  •     4. Weekly Routines 20
  •     6. Monthly Routines 11
  •     8. Filters 3
  •     10. Attribution Models 4
  •     1. Daily Alerts 0
  •     3. Weekly Routines 0
  •     5. Monthly Routines 0
  •     7. Filters 0
  •     9. Attribution Models 0
  •     2. Rules and Scripts To Help 10
  •     1. Scripts & Rules To Help 0
  •     2. Scaling Search 4
  •     4.Scaling Display 3
  •     1. Scaling Search 0
  •     3. Scaling Display 0
  •     1. Sacrificing Metrics 0
  •     3. Granularity Equal To More Control 0
  •     5. Landing Page Importance 0
  •     6. Smoke Testing 0
  •     2. Sacrificing Metrics 2
  •     4. Granularity Equal To More Control 2
  •     7. Smoke Testing 3
Requirements
  • No Requirements
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Course Objective

This course will take you through the new interface of Google Ads and guide you through the fundamentals of running  successful campaigns on Google and its Networks. Whether you are a business owner or a marketer who wants to learn new platform. This course is all you need to start running your online ads on Google and expand your business manifold times. 

This program starts with the basics and dives into the techniques used by long-time expert advertisers. By the end of this course, you'll master the techniques you need to run profit driven advertising campaigns with Google Ads.

About the instructor
John Mark
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About Teacher
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Student feedback
Average rating
5

TR

T Robbins


05:00:00 PM 2021-02-03

Very well explained with the examples, useful techniques explained i have now a fair idea how google adwords and google analytics work in business, thanks pedagog



7PDG (Non Credit)

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  • 12 Units
  • Full lifetime access
  • Access on mobile



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