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Ceylon Campus

Those who have earned a recognised diploma in business/management field can join the B.B.A (Top-up) programme and receive a full bachelor degree i.e BBA in IMC in one year. Bachelor of Business Administration (B.B.A.) in Integrated Marketing Communications (MKT) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. On successful completion of BACHELOR OF BUSINESS ADMINISTRATION (Top-Up) IN INTEGRATED MARKETING COMMUNICATIONS, the student will be awarded a Nationally recognised and Internationally accredited BBA Degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of BBA (Top-Up) Integrated Marketing Communications, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this degree programme..

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(0 Ratings)

Ceylon Campus

Multinational firms deal with different cultures, customs, and practices from their employees, and these firms have to create policies that are both fair and respectful of their employee’s multicultural traditions, yet while still working towards the firm’s mission and goal. This module will help the learner look at all of the different complexities of managing a diverse workforce.

0

(0 Ratings)

Price

$103.2

Ceylon Campus

This module develops the student’s ability to accurately construct, analyze, and interpret financial reports. This module is designed to build upon the previous courses and enables the student to better understand financial reports to analyze the data and make more informed financial decisions.

0

(0 Ratings)

Price

$86

Ceylon Campus

In today’s climate a travel agency has to develop tools to deal with whatever risk that may arise from its business. Identifying, prioritizing, mitigating and controlling risk are very important parts of risk management. This module will give learners the ability to understand the steps behind travel and tourism risk management.

0

(0 Ratings)

Price

$86

Ceylon Campus

The Bachelor of Business Administration (B.B.A.) programme will help you develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions , equipping you with the necessary tools to obtain a position in any industry. B.B.A. in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. On successful completion of the BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATIONS (IMC) Programme, the student will be awarded a Nationally recognised and Internationally accredited Bachelor Degree from EUROPEAN INTERNATIONAL UNIVERSITY, PARIS, evidencing your competitive advantage in the job market, locally and internationally. Furthermore, on successful completion of each module of the BBA IMC programme, the student will also be awarded an individual course module completion certificate from Pedagog, which adds to the value further on successful completion of this module.

5

(2 Ratings)

Ceylon Campus

Financial Analysis is an introductory course that helps the student to develop his or her ability to analyze financial documents. This module will aid a student to develop a better understanding of financial terminology while acquiring the necessary skills to begin to understand financial ratios and equations.

5

(2 Ratings)

Price

$86

Ceylon Campus

International Economics is the module that explores why countries trade with each other, who regulates trade, and how trade is conducted between countries. This module will also explore some of the ways trades between two nations can affect other nations and the ethical constraints on international trade.

0

(0 Ratings)

Price

$86

Ceylon Campus

This module explores fundamental concepts of business on a global scale and develops the learner’s understanding of the interdependent intricacies of international trade, politics, and culture, and their impact on international business management. This module explores managerial principles of international business that will help students make sound decisions on an international level.

0

(0 Ratings)

Price

$103.2

DOCTOR OF BUSINESS ADMINISTRATION (DBA)

Doctorate candidates are supposed to be independently responsible to seeking out and enrolling into and attending, either as participant and/or paper presenter, at 2 scholarly National or International seminars/conferences during the period he/she is enrolled for the Practitioner's Doctorate programme. This could be attended Virtually and/or Physically.

0

(0 Ratings)

Price

$400

Ceylon Campus

Corporations have to strategically plan, negotiate, and organize their corporations’ travel policies. For many large corporations their travel expense is one of the highest controllable expenses, and therefore a corporation has to create policies that manage their travel, and appropriately allocate funds. This module explores corporate travel and tourism, and gives insight into how corporation create and manage travel policies.

0

(0 Ratings)

Price

$103.2

Ceylon Campus

This module will help to develop a learner’s ability to assess the international trade environment. Trade policies affect which country an international corporation can operate, and conduct business, and therefore, this module explores the impact of trade policies on an international business.

0

(0 Ratings)

Price

$86

Ceylon Campus

The Capstone Project is the final module for BBA (Top-Up) for each specialization. It is a research module where the student will choose a research topic based on BBA specialization i.e. Travel and Tourism Management. The student will write a 3,000-word capstone project paper. The rationale behind the Capstone Project is for the student to apply the theoretical knowledge gained through this Degree programme.

5

(1 Ratings)

Price

$103.2

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